DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Bradford built to deliver profitable leads and sales

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for Bradford businesses

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Google Ads

Generate enquiries that fit the work you want to win. We’ll improve your Google Ads search targeting, adverts and landing pages, then use feedback from your team to understand which contacts become good prospects. That allows us to improve lead quality and focus spending on the campaigns supporting real business growth.

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Microsoft Ads

Put your business in front of relevant customers searching on Bing. We’ll manage the account and refine searches, adverts and budgets using both conversion results and the quality of enquiries received. You’ll get advice based on customer acquisition and sales progress, with clear reporting on what your investment achieves.

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Paid Social Media

Explain your products or services clearly enough for the right customers to respond. We’ll develop social adverts and test different messages and audiences, using information from your sales team to improve the campaigns. Our focus is on enquiries your business can turn into customers, alongside the cost of generating them.

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AI Ads

We’ll help you understand whether eligible ChatGPT ads or other available AI advertising can bring new customers to your business. Our team will develop relevant campaign messages, agree how enquiries will be measured and manage the activity. Clear reporting on enquiry quality, sales and advertising costs helps you judge the return.

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Remarketing

Support customers who need time to compare services or discuss a purchase. We’ll plan relevant follow-up adverts that help previous visitors understand your experience and take the next step. Audience exclusions, frequency reviews and available enquiry feedback help us improve results without repeatedly advertising to unsuitable contacts.

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Data Analysis

Find out which campaigns produce good prospects, quotations and sales. We’ll review your conversion tracking and connect available business records with advertising results, helping you distinguish genuine enquiries from spam or duplicate contacts. Clearer acquisition costs and sales reporting give our PPC team better information for improving your return.

Switch Health case study

 

Peterstone Court case study

 

Yves Delorme case study

 
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Switch Health case study

Insurance broker Switch Health needed stronger PPC landing pages, a clearer account structure and more dependable measurement. Differences between GA4 and Google Ads data were making it harder to assess performance and decide where to invest.

We worked on the account, landing pages and measurement together, helping the client review campaign performance from a clearer starting point.

The PPC project recorded 109% more conversions and a 59% increase in conversion rate. Cost per conversion fell by 2.6%, while clicks increased by 31%.

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109%
Increase in PPC conversions
59%
Higher conversion rate
2.6%
Lower cost per conversion
31%
More clicks
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We had a fantastic experience with Jon and the team at Wired Media. From the outset they were knowledgeable, honest and genuinely took the time to understand our business and goals. Their strategic approach and focus on the full customer journey really stood out, and every conversation left us excited about the opportunities they identified. A professional, approachable and experienced team who clearly care about delivering the right results.
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Anna Bishop, Concept Products - ★★★★★ Google Review

Pay-per-click for Bradford businesses that depend on the right enquiry

Bring your team enquiries worth pursuing. We help Bradford businesses grow through PPC focused on the work they want to win. The type of job, timing and practical requirements help shape adverts and pages, so a suitable customer understands the offer before contacting you.

Give each search a useful destination. Someone looking for a particular service should find a clear explanation, relevant conditions and the next step. We review search terms, adverts and page content together, helping customers recognise whether your business meets their needs.

Invest where demand has commercial value. Where follow-up records are available, we examine enquiry suitability and progress alongside acquisition costs. That helps us recommend which campaigns to develop and where improving the message could make the budget work harder.

Understand what leads to quoted work. We improve tracking and compare advertising reports with analytics and your team’s sales feedback where available. Clear reporting connects campaign activity with lead quality, conversion value and the opportunities developing in your pipeline.

Make the enquiry journey easier. Our PPC, design and development teams can work together on page speed, mobile usability and forms. We test practical changes that help interested visitors provide useful information and complete the next step.

Keep improving with your team. The people handling requests know why a customer proceeds or an enquiry is unsuitable. We use that feedback alongside performance data to agree priorities, explain the work and keep your campaigns directed towards growth.

Get in touch with us and we’ll get back to you ASAP!

Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

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Making Bradford PPC reporting useful for the people handling enquiries

Build a clearer picture of enquiry quality. We agree which requests matter to the campaign and review how duplicate, incomplete or irrelevant contacts appear in tracking. More dependable measurement gives your team a stronger basis for budget decisions.

Connect marketing with the quotation process. Where suitable records exist, we review how enquiries progress to quotes and completed work. That helps you understand acquisition value and the return developing beyond the first contact.

Make each change useful to the business. We explain the reason for a search-term, advert or landing-page improvement and report on its effect. You can see how the work relates to your priorities and the next decision.

Allow for the way customers buy. Some requests take time to become booked work. We consider that progress alongside campaign costs, helping your Bradford business judge performance over a useful period.

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