DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Focus on searches that have a clear connection with what your Dudley business offers. We organise campaigns around buying intent and service coverage, review ad relevance and negative keywords, and manage bids against qualified enquiries, sales and sustainable acquisition costs.
Microsoft Ads
Test another source of search demand with a controlled Microsoft Ads budget and reliable reporting. We assess the quality and value of the resulting customers before deciding how the channel should fit into your wider advertising investment.
Paid Social Media
Show prospective customers what choosing your business could help them achieve. We’ll use genuine product information, service benefits and relevant examples to develop paid social adverts, with a clear next step on your website. Your enquiries and sales results help us improve those messages and the return from campaign spending.
AI Ads
Give customers researching through AI a useful introduction to your products or services. We’ll check ChatGPT advertising access and eligibility and help prepare messages that explain what you provide. Where suitable, reporting will follow interested visits through to enquiries or sales so you can judge the business generated and its cost.
Remarketing
Where consent and platform rules permit it, remarketing can support people who need time to decide. We plan useful follow-up messages, review frequency and use dependable conversion data so your advertising reflects the customer’s next step.
Data Analysis
Make campaign decisions with clearer evidence. We review calls, forms and purchase tracking, investigate duplicate or missing conversions and compare campaign reports with your sales records where possible. Reporting explains performance and the limitations that still affect measurement.
QAHE case study
QA Higher Education’s teaching locations include the West Midlands. For a university-partner Google Ads account, we rebuilt campaigns around course choice and student intent, replacing broad groups of searches with more relevant ad groups and purpose-written copy. We also reviewed weaker keywords and standardised campaign tagging to support clearer attribution.
Comparing September 2026 with September 2025, this account recorded 181.2% more contact-form enquiries and a 61.5% lower cost per enquiry. Enquiries per ad click increased by 185.2%, while click-through rate rose by 31.4%. Working closely with the in-house team helped turn those account changes into a more useful, understandable approach to paid search.
Get in touch
Tell us about your Dudley business, the customers you want to attract and your growth priorities. We can review your PPC campaigns, landing pages and tracking, then identify practical steps towards more valuable enquiries and sales.
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