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PPC Case Study: That Leisure Shop

Ecommerce camping store – Weston s Mare

“…Wired Media have been fantastic at getting our Google PPC campaigns back on track and working successfully for our e-commerce business.” 5 Star Google Review

Challenge

That Leisure Shop, a leading eCommerce camping store based near Weston-super-Mare, was experiencing major issues with its digital advertising performance. A tracking error meant vital data wasn’t being fed correctly into Google Ads, leading to inaccurate reporting and making it difficult to optimise spend effectively. This lack of reliable insight also caused problems with campaign performance, as Google’s automation within Performance Max relied on incomplete signals. Alongside this, the account structure was disorganised, limiting visibility into what was driving sales. Shopping campaigns were underperforming due to weak targeting and landing pages weren’t aligned with user intent, resulting in a lower Quality Score and missed opportunities to capture high-value traffic.

56%

Increase in leads

45%

Decrease in cost per conversion

12%

Increase in conversion value

46%

Increase in data visibility

Solution

We began by resolving the tracking issues, ensuring accurate data was passed through to Google Ads to restore clarity in reporting and campaign optimisation. From there, we restructured the account, improving campaign organisation to give better visibility and control. We refined targeting within Performance Max to focus on the most profitable product categories, while also enhancing Shopping campaigns to increase relevance and reach. Alongside campaign optimisation, we worked on improving landing page performance by ensuring content, product detail, and user experience closely matched search intent. These changes not only boosted Quality Scores but also improved conversion rates, allowing That Leisure Shop to scale campaigns more efficiently and maximise return on ad spend.

Wired Media have been fantastic at getting our Google PPC campaigns back on track and working successfully for our e-commerce business. After a bad experience with another agency, we really appreciated that Joel and Adam took a lot of time coming up with a tailored plan for us. We took a while to switch over due to issues with the other agency, but the team at Wired Media were patient and ready to hit the ground running as soon as we were ready. The set up was easy and the whole team have great communication. Luke has optimised our campaigns, going above and beyond what we expected, and we are seeing better returns than ever. Their customer service has been faultless from the beginning. I would certainly recommend them and look forward to having them involved in more of our campaigns as we increase our budgets.

Maddie Elliott, That Leisure Shop - ★★★★★ Google Review