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Digital Marketing Case Study: Blossom Educational

SAAS Digital Marketing In London

Challenge

Blossom Educational’s website was struggling to perform effectively in search due to slow page speed, structural inefficiencies, and limited content targeting relevant search terms. While the site ranked for some core keywords, it lacked breadth, meaning many valuable search opportunities were being missed. Landing pages were also underperforming, with outdated designs that did not maximise conversion rates for either SEO or PPC campaigns. Combined with gaps in Google Analytics accuracy, these issues made it difficult to track true performance and optimise campaigns effectively.

Our company Blossom has worked with Wired Media for several months to improve our site's technical SEO, optimise content and look after our website from top to bottom. Since working with them we've seen our ranking keywords go up, huge site speed improvements, made new landing pages (like our main conversion page, picture attached) and our Google Analytics is working better than ever before. Can't wait to see what we might get up to next, highly recommend the team!

Stuart Thomas, Blossom Educational - ★★★★★ Google Review

Solution

We approached these challenges by delivering a full SEO management strategy supported by technical and design improvements. Our primary focus was creating and optimising new on-page content to target a wider range of relevant search terms, helping Blossom Educational expand their organic reach. In parallel, we designed and implemented a new landing page layout tailored to improve user experience and boost conversion rates for both SEO-driven traffic and paid campaigns. Site performance was enhanced through page speed optimisation and improved structure, while Google Analytics was refined to ensure accurate, reliable reporting. Together, these changes have given Blossom Educational a stronger online presence, a more effective website, and the ability to make informed marketing decisions with confidence.

30%

Increase in clicks

75%

Increase in impressions

28%

Increase in conversions

60%

Increase in data visibility