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SEO Case Study: The Wow House Company

Holiday Home Lettings In Cheltenham

Challenge

The Wow House Company, a luxury property rental business specialising in high-end holiday homes, approached us facing a series of significant SEO hurdles that were limiting their online visibility and organic traffic growth. The website suffered from a variety of technical issues, including duplicate content, poor site structure, slow page speeds, and ineffective in linking strategies, all of which were negatively impacting search engine rankings. Many key pages lacked targeted on-page optimisation, and the existing content failed to fully capture relevant, high-intent search terms. In addition, the absence of dedicated landing pages for specific keyword opportunities meant the brand was missing out on valuable organic traffic for a range of relevant queries.

80%

Increase in clicks

53%

Increase in conversions

60%

Increase in keywords

264%

Increase in indexed pages

Solution

Our SEO management strategy for The Wow House Company focused on resolving these foundational issues and building a stronger platform for long-term growth. We began with a thorough technical audit to address duplicate content, streamline the site’s structure, and implement fixes to improve loading times and user experience. We overhauled the internal linking framework to ensure that search engines could better understand the hierarchy and value of key pages, while also guiding visitors to high-converting content. In parallel, we carried out detailed on-page optimisation across priority pages, enhancing meta data, headers, and body content to align with target keywords. To capture additional search opportunities, we created a suite of new landing pages targeting high-value, relevant terms, helping The Wow House Company secure increased visibility in competitive search results and drive a measurable uplift in organic enquiries.