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PPC Case Study: Aquaplanet Sports

Ecommerce Store in Chippenham

Challenge

Aquaplanet Sports, an online water sports retailer based in Chippenham, came to us for support with their PPC campaigns. Their account was suffering from inaccurate tracking, which had a major impact on reporting and the quality of data feeding into Google Ads. This meant campaign performance decisions were being made based on incomplete or unreliable information, limiting the ability to optimise effectively. In addition, the account structure lacked the organisation needed for efficient targeting and performance analysis, while the Performance Max campaigns were not fully optimised to reach the right audiences. Ad Rank across the account was also underperforming, reducing visibility and driving up costs per click.

40%

Increase in revenue

53%

Increase in conversions

115%

Increase in conversion rate

Increase in clicks

Solution

We began by resolving the tracking issues, ensuring data was accurately recorded and fully integrated with Google Ads, giving us a clear and reliable picture of campaign performance. With this foundation in place, we restructured the account to improve organisation and targeting efficiency, making it easier to allocate budget where it would have the most impact. We refined the targeting within the Performance Max campaigns to better reach high-intent customers and optimised ad creatives to improve engagement. Finally, we implemented strategies to boost Ad Rank across the account, increasing visibility and reducing costs. These changes collectively delivered a stronger, more data-driven PPC strategy that improved both reach and return on investment.