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SEO Case Study: A Place In The Sun

Property Advertiser Near Watford

Challenge

A Place in the Sun, a well-known travel television programme and property advertising platform, faced significant challenges with the SEO performance of its property listings website. Despite its strong brand recognition, the site struggled to rank effectively for valuable search terms due to multiple technical issues. These included a complex site structure, poor internal linking, and duplicate content across listings. In addition, slow page speed was impacting both user experience and search engine rankings. As a result, organic visibility for competitive property search queries – such as “Villas for sale in Spain” – was far below its potential, limiting lead generation for property advertisers.

30%

Increase in clicks

26%

Increase in sales

34%

Increase in keyword rankings

73%

Increase in data visibility

Solution

Our SEO management strategy focused on resolving the technical foundations first, implementing structured internal linking to improve crawlability, consolidating duplicate content, and restructuring the site architecture for a more intuitive user journey. We carried out extensive on-page optimisation, ensuring high-value property keywords were strategically placed in page titles, meta descriptions, and headings. To address performance issues, we optimised images, implemented caching solutions, and refined code for faster load times. These changes have resulted in a significant boost in rankings for competitive property search terms, increased organic traffic, and improved engagement from prospective buyers, positioning A Place in the Sun as a leading online destination for international property searches.