DATA-DRIVEN PPC

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Capture paid media investment and build predictable demand and clearer returns with a PPC Agency serving Shaftesbury

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services to help Shaftesbury businesses turn advertising into growth

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Google Ads

Build a stronger return from your Google Ads budget before you commit to spending more. Our PPC specialists identify which searches and campaigns lead to worthwhile enquiries or sales, then improve account structure, bidding and advert relevance around those findings. We write adverts that give customers clear reasons to choose your products or services and advise on landing pages that need to work harder. With accurate conversion data guiding the account, you can make better decisions about where to expand and where to reduce spending.

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Microsoft Ads

If you want to find new customers without depending on one search platform, Microsoft Ads gives you another channel to develop. We plan campaigns with a clear role in your wider advertising, choosing relevant keywords and writing adverts around the reasons customers buy from you. Our specialists manage bids and review conversion performance as the account develops. Reporting on enquiry quality, sales value and acquisition costs helps you see whether Microsoft Ads is supporting growth and where additional investment makes sense for your business.

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Paid Social Media

Give potential customers a stronger reason to remember your business and choose it when they are ready to buy. We create paid social campaigns that explain the benefits of your products or services through useful messages, images and video. For a new product, that may mean showing how it works; for a service, it may mean answering a question that holds up an enquiry. Testing creative and audiences against the response on your website helps us improve lead quality, sales and the return from your advertising.

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AI Ads

Decide whether paid placements in ChatGPT or another AI advertising environment are a sensible next step for your business. We explain the available options, check advertiser eligibility and assess whether the platform can support a measurable campaign. Where access is available and suitable, we develop messages that introduce your products or services clearly, supported by a relevant landing page. An agreed budget and a clear measurement plan let you evaluate the response before expanding, with enquiries, sales and acquisition costs informing the next decision.

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Remarketing

Some customers need more than one visit before they are ready to order or request a quote. Our remarketing campaigns keep your business in consideration with adverts shaped around the products or services those visitors have already explored. We work on the reasons to return, such as a useful product benefit or a clearer explanation of the service, and make the next step easy to find. Suitable consent, frequency limits and exclusions for completed conversions help the campaign support further sales while keeping unnecessary repetition and spending under control.

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Data Analysis

A rising conversion total is only valuable if it reflects the results your business needs. We help you understand the difference between a recorded action, a useful enquiry and a completed sale, then improve reporting around those distinctions. Our team checks tracking, investigates gaps and duplication, and works with you to bring sales feedback into campaign decisions where possible. You get a clearer basis for comparing acquisition costs and customer value, so recommendations about budgets and account changes have a sound business reason behind them.

See our PPC client results near Shaftesbury

Butcombe case study

 

Trucut Tools case study

 

Anglo Welsh case study

 
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Trucut Tools case study

Dorset-based Trucut Tools needed its Google Ads budget to generate more valuable demand across its precision-tooling range. We reviewed the account’s search history, built a dedicated Search campaign around proven terms, refined Performance Max search themes and expanded negative keywords to reduce irrelevant searches. Reviewing product performance and pausing weaker campaigns helped focus the budget on the activity that justified it.

In the year-on-year comparison, Google Ads-reported conversion value and return on ad spend both rose by 46%, with advertising spend broadly level at around £843. Clicks increased by 23% and cost per click fell by 19%. The account achieved a higher reported return despite a reduction of around 4% in attributed conversion volume.

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46%
More Google Ads-reported conversion value
46%
Higher Google Ads return on ad spend
23%
More Google Ads clicks
19%
Lower Google Ads cost per click
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Wired Media have been fantastic at getting our Google PPC campaigns back on track and working successfully for our e-commerce business. After a bad experience with another agency, we really appreciated that Joel and Adam took a lot of time coming up with a tailored plan for us. We took a while to switch over due to issues with the other agency, but the team at Wired Media were patient and ready to hit the ground running as soon as we were ready. The set up was easy and the whole team have great communication. Luke has optimised our campaigns, going above and beyond what we expected, and we are seeing better returns than ever. Their customer service has been faultless from the beginning. I would certainly recommend them and look forward to having them involved in more of our campaigns as we increase our budgets.
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Maddie Elliott, That Leisure Shop - ★★★★★ Google Review

PPC management to help Shaftesbury businesses get more from their advertising

A plan for the next stage of your business. Growing through PPC does not always mean increasing every campaign budget. You may need to sell more of a particular product, attract enquiries for a more profitable service or improve the results from an existing account. We discuss those priorities with you and establish what a valuable new customer looks like. Our team then sets a practical direction for your Shaftesbury PPC campaigns, with spending and performance targets connected to your business plans. That gives you a clearer reason for each investment decision.

Specialists who improve the detail. Small weaknesses across an advertising account can add up to expensive lost opportunities. Our PPC team investigates the searches you pay for, how adverts answer those searches and which campaigns generate the right enquiries or sales. Google Ads Quality Score diagnostics help us examine expected click-through rate, advert relevance and landing-page experience, while conversion data shows the commercial response. We test changes, review their effect and explain the next steps, giving you active account management focused on a better return rather than simply a larger traffic total.

Conversions that mean something to your business. You should be able to discuss advertising performance in the same terms as your sales team. We help you look beyond the number of recorded forms or calls and understand which enquiries are useful, which become customers and what the business earns from them. Checking tracking and bringing your sales feedback into reporting gives us a more reliable basis for those conversations. Where your systems allow, that information can guide campaign decisions, helping you understand acquisition costs and judge whether further spending is justified.

A website that supports your advertising. Customers arriving from an advert need information that helps them decide and a straightforward way to act. We review how your landing pages explain products or services, establish trust and lead people towards an enquiry or purchase. Page speed, mobile usability, forms and checkout all influence that experience. With PPC and wider website expertise in the same agency, we can explain where improvements are needed and advise your team on priorities, helping more of your paid traffic become useful business and supporting a stronger return on investment.

Talk to us about PPC for your Shaftesbury business

Tell us what you want your advertising to achieve. We can review your account, data and landing pages, then explain how our PPC team could help you improve performance and plan your next stage of growth.

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