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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for Newcastle businesses

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Google Ads

Make it clear why customers searching on Google should choose your business. We’ll improve relevant keywords, adverts and landing pages, using enquiries and sales to guide account changes. Understanding the quality and cost of the response helps us improve performance and the return on your budget.

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Microsoft Ads

Reach relevant Bing users with clear adverts and a useful next step. We’ll manage search targeting, messages and budgets around the products or services you provide. Reviewing enquiry quality, sales and acquisition costs helps us improve the account and recommend where further spending could help.

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Paid Social Media

Help prospective customers understand what your business can do for them before they enquire or buy. We’ll develop clear social images, messages and relevant pages, then test content and audiences. Customer feedback and conversion results help us improve the quality of the response and the value of your spending.

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AI Ads

We can help you explain eligible products or services through ChatGPT ads or other available paid AI placements. Relevant messages and pages help customers make their next decision. Our team will manage agreed campaigns and report on the enquiries, sales and costs that show the value of the activity.

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Remarketing

Plan a relevant next message for interested visitors where consent and platform requirements permit. We review frequency and exclusions so follow-up has a clear role in the customer journey.

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Data Analysis

Keep account, channel and conversion definitions clear in reports. We check measurement reliability, explain attribution differences and assess costs with available enquiry quality, sales outcomes and customer value.

Cairn Hotel Group case study

 

QAHE case study

 

Red Paddle Co case study

 
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QAHE case study

QA Higher Education needed its paid search campaigns to connect course searches with relevant information and useful enquiries. We reorganised the Ulster University Google Ads account around student intent and individual courses, refined weaker terms and adverts, and improved tagging for more consistent reporting.

Comparing September 2026 with September 2025, tracked contact-form enquiries increased by 181.2% and cost per enquiry fell by 61.5%. Enquiries per ad click rose by 185.2%, while click-through rate increased by 31.4%.

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181.2%
More tracked contact-form enquiries year on year
61.5%
Lower cost per tracked contact-form enquiry
185.2%
More tracked contact-form enquiries per ad click
31.4%
Higher Google Ads click-through rate
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Working with Josh, Joel, and Richard to improve our website and expand our digital marketing has been an absolute pleasure. They are exceptionally supportive, quick to respond, and have significantly upgraded our online presence.
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Ken Ogura, Sortera - ★★★★★ Google Review

PPC for Newcastle that links campaign performance with the customer’s next decision

Give the campaign a clear business purpose. We work with your Newcastle team to understand the customers and outcomes you want more of. Enquiry quality, purchase value, margins and capacity help us set meaningful goals and a practical acquisition-cost target. We agree the coverage and exclusions for Newcastle activity around where you can serve customers, rather than assuming one audience profile fits the whole city.

Bring relevant experience to the plan. Our clients include Cairn Hotel Group, with a hotel in Newcastle, and QA Higher Education, with a partner campus in Newcastle, alongside Red Paddle Co. Accommodation bookings, education enquiries and specialist product purchases involve different decision journeys.

Examine the route from interest to action. We review search terms, advert relevance and landing-page content together. Page speed, mobile usability and straightforward booking or contact routes shape the test plan; Ad Rank and Quality Score diagnostics help prioritise search-campaign work.

Use dependable measurement to guide investment. We check conversion definitions and tracking, then review costs with available sales feedback and enquiry quality. Reports explain what changed, why it matters and which practical improvement we recommend next.

Discuss focused PPC improvements for your Newcastle business

Tell us which customers and outcomes you want more of, and where performance is unclear. We can agree campaign and website priorities, practical measurement and a useful way to assess their commercial value.

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