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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC management services for Leeds businesses

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Google Ads

Focus search investment on the products and services that can justify it. We review search terms, product performance and advert relevance alongside landing pages, using acquisition costs and conversion value to decide where to test, refine or reduce spend.

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Microsoft Ads

Improve the return from Bing advertising with experienced Microsoft Ads management. We’ll refine keyword targeting, adverts and the pages customers reach, with bids and budgets guided by enquiries or sales. Clear reporting helps you see which campaigns bring valuable customers and where improvements can make spending more effective.

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Paid Social Media

Get more from the interest your social adverts create by improving what customers find next. We’ll develop relevant creative and help make product information, service details and contact routes easier to understand. Testing the adverts and destination pages together, with sales feedback and acquisition costs, helps us work on a better return.

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AI Ads

We’ll help you compare eligible ChatGPT ads or other available paid AI advertising with your existing marketing priorities. Our team can prepare accurate messages, manage agreed spending and review customer results. That gives you clear information on enquiries, sales and costs before deciding whether to grow the campaigns.

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Remarketing

Support customers who need more than one visit to decide. Where consent and platform rules permit, we use relevant follow-up messages and exclusions, and review frequency so the campaign remains useful.

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Data Analysis

Understand the difference between a recorded action and a valuable customer outcome. We review conversion definitions, GA4 and advertising data, bringing sales or enquiry feedback into reporting where your systems allow.

Trucut Tools case study

 

Cairn Hotel Group case study

 

Anglo Welsh case study

 
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Trucut Tools case study

Trucut Tools needed its Google Ads budget to work harder across a specialist tooling catalogue. We built Search activity around proven terms, refined Performance Max search themes and reviewed products and search terms to reduce irrelevant spending.

In the year-on-year comparison, Google Ads-reported conversion value and return on ad spend both rose by 46%, with spend broadly level at around £843. Clicks increased by 23% and average cost per click fell by 19%. Attributed conversion volume was around 4% lower, while the account generated more reported value from a similar investment.

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46%
More Google Ads-reported conversion value year on year
46%
Higher Google Ads return on ad spend year on year
23%
More Google Ads clicks year on year
19%
Lower Google Ads cost per click year on year
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We have used Wired Media for a number of years and would recommend their services wholeheartedly. Their PPC service is second to none and Joel is not only knowledgeable but will take time to explain some of the technical side. Any website issues are dealt with promptly and the team are friend and approachable. Thank you Wired Media for providing a 5* service.
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Sue Hopkins, Dynamik Flooring - ★★★★★ Google Review

PPC for Leeds that connects campaign decisions with the value of an enquiry or order

Give each conversion a useful meaning. A call, a form submission and a completed purchase can have very different values. We work with your Leeds business to agree which actions matter, how they are measured and what you can afford to pay for a worthwhile response.

Consider the journey behind the numbers. Our clients include Trucut Tools, Cairn Hotel Group and Anglo Welsh. Cairn has a hotel in West Yorkshire, while Anglo Welsh operates a boat-hire base in the county. Specialist product purchases and bookings involve different questions, helping us match the advert and landing page to the next customer decision.

Match coverage to the demand you can serve. We agree the areas your Leeds business can fulfil and review location reports alongside real customer feedback. Search terms, campaign structure, product performance, Ad Rank and Quality Score diagnostics help identify useful tests; landing-page speed and clear enquiry or checkout routes matter too.

Use reporting to choose the next action. Acquisition costs and conversion value need context from your margins, customer quality and sales process. We explain changes in spend and response, review attribution differences and agree where the next improvement is most useful.

Find the next practical improvement for your Leeds PPC

Tell us which campaigns or customer journeys are difficult to judge. We can review the account, landing pages and measurement, then agree what to test and how to assess the value of the response.

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