Joel Green masterfully optimized our Google Ads, resulting in a remarkable increase in traffic. His expertise and strategic adjustments made a significant and measurable impact. we would highly recommend them.
Local SEO Agency for Opticians
Local SEO Management that provides a high ROI
25+ Years Experience
Results Driven
UK Based Team
Local SEO Services For Opticians
Technical SEO
Technical SEO is the foundational pillar of our SEO strategy. We work closely to fix structural website issues, improve site speed, ensure your website is mobile-friendly, optimize your XML sitemap and enhance user experience. These technical elements drive search engines to effectively index your site and perform efficiently, forcing your web page ranking higher in search engine result pages (SERPs).
Keyword Research
Effective keyword research is paramount to a successful SEO campaign. We analyze and identify the relevant keywords your target customers use when searching for optician services. Besides, we continuously monitor keyword performance and trends, adjusting your site’s content accordingly to improve visibility and attract more potential customers.
Google My Business (GMB)
GMB listing is crucial for your local search visibility. We optimize your GMB listing with accurate information about your optician business, including operating hours, contact details, and business descriptions. Also, regularly updating photos and encouraging customer reviews prominence your business.
Business Citations
By creating and managing your business listings on vital online directories, we enhance your online presence. Consistent, accurate, and widespread citation can boost your local search engine ranking and increase the chances of potential customers discovering your services.
Competitor Analysis
We meticulously analyze your competitors’ online strategies, providing understanding to outperform them. By dissecting their keywords, backlink strategy, content, and more, we equip your business with a robust strategy for dominance and growth in your local marketplace.
Content Writing
Content is the king of SEO. Our team of expert writers will create engaging, relevant, and SEO-friendly content for your website. This not only improves the search engine rankings but also drives valuable traffic to your site.
Your Senior Team
Adam Taylor
Managing Director
Joel Green
Head of PPC
Richard Wethered
Head of SEO
Sam Beasley
Head of Development
Saqib Akram
Head of Data
Tom Beasley
Client Services Director
Get in touch with us and we’ll get back to you ASAP!
Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.
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Digital Insights For Opticians
A Beginners Guide to Hreflang
If you're new to the world of SEO (Search Engine Optimisation) and the term "Hreflang" has you scratching your head, fear not. This beginner's guide will demystify Hreflang, explaining what it is, how it's used, and why it's crucial for…
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Why Marketing Gimmicks Don't Work
Why Marketing Gimmicks Don't Work 2016 has been full of new marketing tricks and hacks, including some interesting but questionable gimmicks. Whilst many brands are still struggling to come into…
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Banning Influencers is Not the Answer
Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got so heated that the Competition and…
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How Getting Reviews Will Get You More Bookings
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10 Reasons Your PPC Campaigns Are Not Working
Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of…
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The Importance Of Social Media Security
In the news this week we've seen yet more cases of individuals getting into hot water after being caught out on their social media exploits – we stop to question who else may be monitoring what we are up to?…
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Shopify vs WooCommerce Comparison
In the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two leading contenders…
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The Top 10 UK YouTubers You Need to Know
You might assume that the likes of Zoella and Caspar Lee – both of which you have probably never heard of if you are over the age of 25 – have nothing to do with digital marketing, but you're wrong.…
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Understanding Google Ad Rank
As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility…
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10 Simple Steps to Great Web Copy
10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the…
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What is SEO?
We often find that when we talk to new clients about the services we offer and how we can help. One questions pops up more than most. What is SEO? SEO stands for Search Engine Optimisation, in its simplest term,…
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Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,…
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How Does Your Five-Star Hotel Measure Up?
Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.…
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Our Google Analytics Glossary for Beginners
Our Google Analytics Glossary for Beginners One of our latest expert feature articles explained the basics of Google Analytics for hoteliers and explained where and how to begin. However, when reading…
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PPC Performance Max: New Functionality
In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the…
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