DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Our team manages Google Search and Shopping campaigns to help furniture brands increase online sales. We’ll improve product feeds, search targeting and campaign budgets, using accurate purchase data to understand which products are selling and what each sale costs. Your product margins help us judge return and where to invest.
Landing Page Optimisation
Customers need clear information before spending money on furniture. We’ll advise on product descriptions, dimensions, materials, delivery information and page speed, as well as how easy it is to buy on a mobile. Improving these pages can help more of your advertising visitors become paying customers.
Remarketing
Furniture purchases often take time, particularly when customers are comparing prices or deciding what will fit their home. We’ll create remarketing campaigns that show previous visitors relevant furniture and encourage them to return. We’ll also exclude completed purchases where appropriate, helping your budget focus on potential new orders.
Microsoft Ads
Promote your furniture to customers searching on Bing as well as Google. We’ll manage Microsoft Ads campaigns around your products, keep product information up to date and monitor the sales they generate. This gives you another way to increase orders, with clear reporting on advertising costs and return.
AI Ads
We can help you explore ChatGPT ads and other AI advertising as customers look for furniture and compare products using AI. Where suitable advertising is available and your products are eligible, we’ll advise on campaign options, landing pages and sales tracking so you can judge whether the investment is worthwhile.
Paid Social
Show potential customers your furniture through Facebook, Instagram and other relevant social platforms. Our team will plan campaigns using product photographs, videos and clear information about your furniture, then use purchase data to improve performance. We’ll focus on increasing online sales while keeping advertising costs in line with your margins.
Tidelight case study
Homeware brand Tidelight wanted to turn more of the interest in its lighting into purchases. We tested product and lifestyle creative, refined prospecting audiences, excluded recent purchasers and reviewed budgets to find where its Meta advertising could work harder.
In an early month-on-month comparison, Meta-reported website purchases rose from 5 to 29, with advertising spend approximately 49% higher. Average cost per reported purchase fell from £194.02 to £49.74. Landing-page views increased by 33% and ad link clicks by 16%.
The following month recorded 10 reported purchases. Continued testing and comparison with website and store data remain part of the work, helping the team understand which improvements can be sustained.
Get in touch
Tell us about your furniture or homeware range, your customers and the questions they ask before buying. We can review your campaigns, product journey and reporting, then agree practical priorities for more valuable enquiries and sales.
GET IN TOUCH
