Retina Display's For Developers & Brands


29th June 2012

On the eleventh of June Apple announced its next generation MacBook Pro, equipped with a brand new “Retina Display” that is also featured on Apple’s iPhone 4/4S and new iPad. The new screen means that the premium MacBook Pro models will sport a pixel resolution of 2880 x 1800, a significant jump from 1680 x 1050.

These high resolutions mean that websites have the potential to look crisper and more beautiful than ever before, and brands that want to deliver the best web experience possible should take advantage of this opportunity. But the vast majority of websites have yet to be optimised for higher resolutions.

Retina-ready websites require high-resolution images, fonts, and other refined styling which takes time and money to implement. If brand owners want their website to look great on these devices, they’ll need to have their design team work towards satisfying these new standards.

Furthermore, since testing across a range of devices is essential to building great websites, high resolution devices such as the new iPad or the new MacBook Pro have become a must for website testing, which again pushes the costs associated with web development even higher.

Another important consideration is that with mobile and tablet browser usage continually rising, website loading speed, especially over a mobile data connection has to be at the forefront of their minds too, which forces them to consider the download time as well as the overall visual quality when asking developers to optimise their designs.