What Makes a Blog Stand Out From All the Rest?


20th December 2016

Doing PR isn’t easy. Trust us, we do it everyday. For anyone wondering, we have put together a list of requirements that we look out for when reaching out to influencers for reviews…

Ever wondered why PRs choose to work with particular bloggers or vloggers over others? Aside from the obvious, here’s what we, at Wired, look out for ahead of sending out that PR requests.

You might wonder why PR requests are so few and far between. Well, there could be a very good reason for that and we are here to tell you what some of those might be.

Here is our checklist for when reaching out to bloggers for reviews.

Good Domain Authority 

As one of the first things that good PRs check, you will want to make sure that your blog has a good DA. A score based on the site’s age, popularity and size, you can use online tools, such as Moz, to check how yours is doing.

Strong Social Following

It’s important to us that our clients get the best coverage possible from their reviews, so we tend to approach bloggers with a minimum of 10K followers on at least one social channel to maximise the PR potential.

Good Reputation 

There’s nothing worse than a blogger not turning up to a review, cancelling at the last minute or not sticking to their end of the deal. As all of our clients provide high end, good quality products & services, we need to know when we book bloggers in that you are going to deliver, so chances are, if we see a good quality review already on your site, with backlinks, strong images and good copy, we’re more likely to approach you.

Strong Images 

We live in a visual age; so kind words (although lovely and just what we’re after) simply won’t cut the mustard. We want good quality photos and compliments, so if you’re willing to offer both, you’ll definitely be on our list to contact.

Good Copy On Your Website

We hate misplaced apostrophes and poor grammar, so if your site is littered with mistakes, we will click away. Ensure that your site is looking and sounding slick to make it more attractive to PRs on a mission.

More Than One Platform

Blogger? Great. Vlogger, too? Even better. Chances are, if you’ve got your fingers in more than one platform pie, we will be very interested in working with you. Make it clear on your website if you are able to offer us more than words.

Flexible & Willing

Last but certainly not least, we like people who know the score. Our reviews are always unpaid (although an overnight stay in a luxury hotel is payment in our eyes) so it’s nice to work with people who understand what we need from them.

So there we have it. Our checklist for when reaching out to bloggers.

For more helpful tips on PR give us a call on 0117 930 4365 or drop us an email we’d love to hear from you.