Digital Marketing

Top 10 Pinterest Tips

23rd January 2013

  • “A picture is worth a 1000 words” – Utilise Pinterest as a powerful tool, to promote brands, products or services
  • Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts, add the ‘Pin It’ button to your website. Upload a clear brand logo.
  • Pinterest is based on the fundamental idea of inspiration – the better quality of your images, the more likely it is your content will be repined to a wider audience
  • Remember the platform demographic – target your content to the UK’s 56% of male users, with an average age of 25, and 29% of UK users are within the highest income bracket.
  • Use your account as a ‘human’ platform, the style of imagery that proves most popular has a heavy ‘lifestyle’ focus. Incorporate non-branded images along with press shots to avoid looking over-promotional.
  • Use the description boxes to implement your keywords (supporting your SEO strategy), as well as brand terms.
  • Include hashtags within your image or video descriptions to create searchable topics of interest to attract a wider range of followers
  • Take the time to repin from other pinners as they’ll be alerted to your activity and this will increase follower numbers
  • Drive pinners to your site by implementing trackable URLs behind each image – helping to determine the referral success of your Pinterest efforts.
  • DO NOT: create unorganised boards, repost screenshots, over-post in a short space of time or continuously pin promotional brand content