SEO for the Public Sector
SEO (search engine optimisation) will help your public sector website appear higher in search results for your target audience's search terms, so you can grow your website traffic and increase your ROI.
Over 20 years' experience
SEO services for the public sector
Your SEO strategy ensures your public sector website gets more relevant visits from search engines like Google and Bing, which can help your retail business to grow.
We create keyword-rich pages based on the most popular searches by your target audience, resulting in a higher conversion rate and an increase in direct purchases on your public sector website.
These keyword-rich webpages boost your search engine ranking – the higher your website appears, the more clicks you’ll get, and the more purchases your website will convert.
Organic search is an excellent way of increasing the visibility of your public sector brand, driving regular, relevant traffic through to your website.
As part of your public sector brand’s SEO strategy, we’ll ensure your Google and Bing business listings have been verified and completed. These listings take up valuable real estate on the search results page, and helps your business stand out from the competition.
We can develop and implement an ROI-focused SEO strategy for your public sector brand, including:
- Engaging and keyword-optimised content writing
- Keyword research, identifying key opportunities for content and marketing campaigns
- Link building and guests posts with key bloggers, influencers and publications
- Technical SEO expertise
- Detailed data analysis and reporting
- Local SEO, targeting location-based keywords
- Online reputation management
- Metadata optimisation (meta titles, meta descriptions and alt image tags)
As qualified Google Partners, our Google Analytics experts track each purchase (conversion) via goals so you can see how your website visitors are interacting with your website. We provide a comprehensive report each month, detailing the SEO activity we have undertaken, along with your keywords
Public sector PPC is also a great way to support your public sector brand’s SEO objectives, to showcase your offers and promotions and promote specific products.
Our team of expert web designers and developers can create a fast-loading, accessible, UX-designed, well-coded website to boost your technical SEO and get your public sector website ranking high on search engine results pages (SERPs), outranking your competition.
Our SEO-focused content marketing experts craft well-written on-page copy, optimising your public sector website for carefully researched, data-driven keywords so your potential customers can more easily find your brand. We can also craft a regular content strategy for your public sector brand, because consistency and quality are highly rewarded by search engines.
Off-page SEO is steps taken to improve your search ranking carried out off your website. We build reliable backlinks, boost your social media and online presence, and work with well-known influencers, bloggers, and publications, ensuring other websites carry your content and link back to you.
Clients we work with
Benefits of working with Wired Media
Quality work at affordable prices
We love what we do, and we believe in providing our clients with a high-quality service that’s competitively priced.
Experienced UK-based team
We’ve been designing and developing websites since 2001 and have vast experience in creating websites that help you reach your business goals.
First-class project management
Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.
Full-service digital agency
Our ethos is to build websites with marketing in mind, with our experienced digital marketing team on-hand to help you with any SEO, PPC, content marketing, email marketing, or social media campaigns you have planned.
Want to find out more?
Get in touch and let us know about your public sector SEO requirements or take a look at some of the other service we offer below:
Our social media specialists have worked with public sector businesses big and small to devise and implement effective social media campaigns that achieve clients’ objectives.
Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online purchases to your public sector website, and increase your brand awareness, via both Google and Bing.
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the public sector, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to purchase, boosting your ROI whilst helping you build your brand, your domain authority, and your expertise.
Email marketing is one of the most profitable forms of marketing for our public sector clients and is fantastic for achieving a range of business objectives, from building loyalty to driving repeat purchases and incremental revenue.
PR and outreach
Through public sector PR, we can increase the awareness of your brand through ongoing outreach activities to PR campaigns for specific events. We generate reviews from leading publications to encourage your target audience to become loyal fans.