Retargeting & Remarketing for the Public Sector
With retargeting (otherwise known as remarketing), we can show carefully crafted advertisements across various digital platforms to your recent website visitors, helping to cement your brand, and encourage those visitors back to your website to convert.
Over 20 years' experience
Public sector retargeting and remarketing services
Remarketing ads can be displayed across a wide range of websites and social media channels.
As part of our service, we aim to understand the various journeys a potential client will take across your public sector website and develop perfectly aligned advertisements to increase their effectiveness.
If, for example, they have looked at a certain service you offer, or have looked at pages about your public sector brand, then the ads would use creative content and photography to support this.
It is likely you have also paid for these potential customers to visit your public sector website, whether it is through social media, PR or PPC – with that in mind, it’s important they convert to paid clients.
We can help with remarketing and retargeting campaigns for local government projects, national infrastructure schemes, schools, libraries, public transit, social services, law enforcement, and waste management services.
PPC remarketing is a great way to re-engage potential clients who have already shown interest in your public sector brand, usually via your website. We craft engaging Google Ads to encourage those potential clients to re-visit your website and convert, based on their activities and interests.
Social media remarketing
Social media is a powerful tool, and you can use it to convert previous website visitors who haven’t yet purchased from you, or clients who are due to purchase again. We create social media retargeting ads that are engaging and relevant, not invasive or irrelevant, for popular platforms including Facebook, Instagram, and Twitter.
Abandoned carts can make up nearly 70% of cart shoppers, but through recovery campaigns like retargeting ads and email automation, we can help your brand to capture those potential customers’ interests again and encourage them to convert.
For brands with customers who make recurring purchases, or products that can be given as gifts, remarketing to previous purchasers can be a lucrative endeavour. We can create cross-platform retargeting campaigns for existing customers, encouraging them to purchase again in a certain timeframe or purchase for family and friends.
To get the most out of your retargeting campaigns, we suggest a cross-channel approach, boosting your brand awareness to your potential audience on the platforms they use most often. An integrated, cohesive remarketing campaign can boost help boost your conversions in no time!
Audience list segmentation
Blanket retargeting campaigns can work, on occasion, but for the best results, audience segmentation by purchase history, website activity, interests, and location, helps make your remarketing campaigns more personal and engaging to your potential customers on an individual basis.
Who we work with
Benefits of working with Wired Media
Quality work at affordable prices
We love what we do, and we believe in providing our clients with a high-quality service that’s competitively priced.
Experienced UK-based team
We’ve been designing and developing websites since 2001 and have vast experience in creating websites that help you reach your business goals.
First-class project management
Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.
Full-service digital agency
Our ethos is to build websites with marketing in mind, with our experienced digital marketing team on-hand to help you with any SEO, PPC, content marketing, email marketing, or social media campaigns you have planned.
Since working with Wired Media, we've seen an increase in unique visitors to the site and in website leads. The team at Wired Media take time to understand our business, research our competitors, and deliver solutions that ensure Fox Davidson search well organically, keeping ahead of the game. Working with Adam and Richard is a pleasure, no matter what we throw at them, they get it done. The result is a great website that looks good visually and targets the right keywords to get us the business we want. We've worked with several SEO companies over the years, and Wired Media are the one company that understand what we do and deliver results for us. If anyone is considering switching SEO company, you need to use Wired Media.