PPC for the Public Sector
PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your public sector website to help drive more leads and increase conversions.
Over 20 years' experience
PPC agency for the public sector
PPC (pay per click) campaigns are a great way for you to gain more relevant visits to your public sector website on a daily basis.
PPC works by bidding on search terms (keywords) on popular search engines like Google and Bing.
Your public sector PPC ads will show when someone searches with the keyword you are bidding on, and you only pay when a potential customer clicks on your advert, not when it’s displayed to them.
We can set up and manage your public sector PPC campaigns with budgets so you know how much you are spending each day, so you’re always in control.
Public sector PPC works best when aligned with your SEO strategy, so you can reach as many potential customers as possible.
Using information from your public sector business’ SEO, email marketing, content marketing and social media campaigns, we can plan and implement your PPC campaigns in advance of major events or special offers.
You can use public sector PPC to reach new and existing customers, showcasing your retail business as well as promotional offers and rates.
People don’t always book the first time they visit a website. Using remarketing, purpose-designed ads, and data segmentation, we can reach these guests so they return to your website and book, turning a wasted click into a direct purchase.
We combine data-driven public sector PPC campaigns with tailored landing pages with relevant and well-written copy, with a clear call to action, so we can convert your retail website visitors into repeat customers.
Our team of digital marketing experts create managed PPC campaigns that are trackable and measurable, so you can prove the increase in ROI for your retail company, and exceed your business goals.
For public sector businesses, advertising on Google is a must. With more than 3 billion internet searches made every day, serving ads to users searching for relevant keywords is a sure way of getting your products in front of potential customers – trust us: it works.
Optimised landing pages
With our in-house team of web designers and developers, we can craft conversion rate-optimised landing pages for your public sector PPC campaigns. PPC visitors behave differently to organic visitors to your website, so a carefully designed landing page can mean the difference between a clicker and a customer.
If you’re investing in paid search to attract new guests, you’ll want to make sure you have remarketing campaigns set up. Using custom audience lists, these campaigns only display ads to users who have previously visited your public sector website and are an effective way of converting users who have abandoned their baskets.
We love Microsoft Ads, because we often see great results such as lower cost-per-clicks, better quality traffic and higher revenue value. If you opt to invest in search advertising for your public sector website, then running ads across Yahoo and Bing is definitely something you want to consider.
If you’re looking to target users at all points of their online journey, you’ll want to add display ads to your marketing mix. These image-based ads are shown on websites such as The Guardian and are a great way of enticing visitors back to your public sector website.
Got great video content? Then running ads on YouTube is a no-brainer. With ads costing as little as £0.01 per view, YouTube campaigns provide a great way of promoting your products to in-market, captive audiences en-masse.
Clients we work with
Benefits of working with Wired Media
Quality work at affordable prices
We love what we do, and we believe in providing our clients with a high-quality service that’s competitively priced.
Experienced UK-based team
We’ve been designing and developing websites since 2001 and have vast experience in creating websites that help you reach your business goals.
First-class project management
Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.
Full-service digital agency
Our ethos is to build websites with marketing in mind, with our experienced digital marketers are on-hand to help you with any SEO, PPC, content marketing, email marketing, or social media campaigns you have planned.
Want to find out more?
Get in touch and let us know about your public sector PPC requirements or take a look at some of the other service we offer below:
Our social media specialists have worked with public sector businesses, both big and small, to devise and implement effective social media campaigns that achieve clients’ objectives.
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the public sector industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.
Email marketing is one of the most profitable forms of marketing for our public sector clients and is fantastic for achieving a range of business objectives, from repeat purchases to winning over new customers and helping generate valuable leads.
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more ROI.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to purchase, building your brand, your domain authority, and your expertise.
PR and outreach
Through public sector PR, we can increase the awareness of your products through ongoing outreach activities to PR campaigns for specific offers and new product launches.