Content Marketing for the Public Sector
Content marketing is an effective way to bring your target audience to your public sector brand, building brand awareness, driving customers to your public sector website, and increasing your ROI.
Over 20 years' experience
Content marketing services for public sector businesses
Our content marketing specialists create imaginative, data-driven content for your public sector business with SEO in mind.
We can craft an effective content marketing strategy to help fuel your search, social and PR strategies.
We can develop and implement a comprehensive content marketing strategy for your public sector brand, including:
- Engaging and keyword-optimised content writing
- Keyword research, identifying key opportunities for content and marketing campaigns
- Link building and guests posts with key bloggers, influencers and publications
- Online reputation management
- Influencer marketing and PR with relevant journalists and publications
- Metadata optimisation (meta titles, meta descriptions and alt image tags)
- Copywriting for landing pages, emails and newsletters, blogs, and more
Our public sector content marketing also ties in with public sector SEO, helping to further boost your brand’s domain authority, so you can rank higher on search engine rank pages.
Research and insight
Keyword research is the backbone of any effective content marketing strategy, so that’s where we start. We create content with a purpose to fit in with your public sector brand’s overall digital marketing strategy.
We’ll put together a 12-month content calendar tailored to your public sector website, your target audience, and your goals, working with your other digital marketing channels, including your website, social media, email, PPC, and SEO strategies.
Our creative content marketing team will design and produce imaginative content with backlinks from relevant sources that resonate with your public sector brand’s target audience, as part of a sustainable, measurable, effective content marketing strategy.
Landing page creation
Teamed up with our web design and web developer teams, our content marketers will create compelling, engaging landing pages to support your public sector offers, PPC campaigns, social media marketing, and email marketing strategies.
Advertising and promotion
Once our content marketing specialists have created your public sector brand’s content, we’ll promote and distribute it via different digital marketing channels to best suit your brand and your target audience.
Measurement and analysis
As part of your content marketing strategy, we’ll set goals and agree on KPIs to monitor performance and track success, proving the effectiveness of your public sector brand’s overall digital marketing strategy.
Clients we work with
Benefits of working with Wired Media
Quality work at affordable prices
We love what we do, and we believe in providing our clients with a high-quality service that’s competitively priced.
Experienced UK-based team
We’ve been designing and developing websites since 2001 and have vast experience in creating websites that help you reach your business goals.
First-class project management
Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.
Full-service digital agency
Our ethos is to build websites with marketing in mind, with our experienced digital marketing team on-hand to help you with any SEO, PPC, content marketing, email marketing, or social media campaigns you have planned.
Want to find out more?
Get in touch and let us know about your public sector content marketing requirements or take a look at some of the other services we offer below:
Our social media specialists have worked with public sector businesses big and small to devise and implement effective social media campaigns that achieve clients’ objectives.
Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online purchases for your public sector website, and increase your brand awareness, via both Google and Bing.
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more new and repeat purchases.
Email marketing is one of the most profitable forms of marketing for our public sector clients and is fantastic for achieving a range of business objectives, from building loyalty to driving repeat purchases and incremental revenue.
PR and outreach
Through public sector PR, we can increase the awareness of your public sector brand and its products through ongoing outreach activities to PR campaigns for specific offers and new product launches.
Web design and development
Our experienced team of web developers and designers have created hundreds of websites for the public sector, and can deliver you a sleek, high-performing website to increase conversions, turning clickers into customers.