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Professional Sports Data Analysis, Attribution & Tracking

Our team of data analysts and channel experts will help you grow your sports brand, whether it’s understanding your Google Analytics data, putting together growth strategies, or auditing your current performance.

Data analysis, attribution and tracking services for professional sports organisations, brands, teams or clubs


You need to know where your results are coming from in order for your sports brand to continue to grow.

Our data analysts and strategists can set up your data sources and tracking, examine and review the data across your website and from your online presence, to determine what’s working for your sports organisation, brand, team or club.

We can set up tracking through Google Analytics, AdWords, your CMS, and even call tracking, for over-the-phone purchases.

That way, you can be sure that you have an accurate overview of where your results are coming from, and what works for you, your sports brand, and your customers.


Google Analytics audit

Did you know 95% of Google Analytics accounts we audit are providing inaccurate data? Having accurate data is one of the most important aspects of marketing and yet is so often overlooked. Our team can help ensure your data is accurate and ready for you to make profitable decisions.

Google Analytics training

Do you want to understand the performance of your business? Or maybe refresh your Google Analytics knowledge? Our team can help you master the platform to ensure you understand how your website and marketing campaigns are performing.

Google Analytics custom reports

Do you understand the conversion rate of your website on all devices and browsers? How about the speed of your website on every browser version? Our custom Google Analytics reports allow you to understand the performance of your website and marketing campaigns at the touch of a button. We’ll be there to help you interpret and make data-backed decisions.

Attribution modelling

Do you fully understand which marketing channels are driving conversions on your website using first, middle, and last-click attribution models? Are you considering conversions coming in from phone calls? Are all your marketing campaigns tagged correctly to ensure data is accurate in Google Analytics? Understanding which campaigns are driving the best ROI is critical when determining the profitability of your website and Marketing campaigns.

Call tracking

Is over 20% of your revenue coming over the phone? Do you have trouble understanding which marketing campaigns are driving calls? Our phone call tracking solution will provide you with the answers, ensuring you know which keywords, ad groups and marketing campaigns are driving sales, in turn allowing you to better understand the profitability of your marketing spend.

Conversion rate optimisation

It is a well-known fact that most businesses spend less than 5% of their marketing budget on conversion rate optimisation (CRO) for their website. Using Google Analytics, heat maps, visitor recordings, and A/B testing we can help ensure your website is functioning properly further improving the ROI for all your marketing campaigns.

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Who we work with


Other services for sports brands


Web design and development

Our skilled team of web developers and designers have designed and developed hundreds of websites for the sports industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.

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SEO

Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more ROI.

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PPC

Our team of PPC experts are skilled at building and optimising paid search campaigns across both Google and Bing that improve brand awareness, increase website traffic and generate engagement, leads and sales for sports organisations.

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Email marketing

Email marketing is one of the most effective forms of marketing in the sports industry and is fantastic for achieving a range of business objectives, from delivering your content to a broad audience, to driving loyalty among sports fans.

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Content marketing

Our talented team of copywriters and content marketers can craft engaging, data-driven content tailored to your target audience, to help advertise your sports brand and generate engagement, leads and sales.

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Paid social media

Our social media specialists have worked with sports organisations, brands, clubs and teams big and small to devise and implement effective social media campaigns that achieve clients’ objectives.

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We started working with Wired Media at the start of 2020 and since then it’s been like a breath of fresh air having them onboard. They are incredibly easy to work with, highly professional and full of great ideas. Wired manage all our digital marketing activity including SEO, PPC and paid search, as well as ongoing website maintenance and development. We’ve seen significant improvements in our organic website traffic despite them have to work with a large, complex and challenging legacy website. They are always suggesting new opportunities and working with tenacity to get projects over the line. This is also true for the ongoing website maintenance and development. They will always find a way to fix a problem or suggest a new solution. Everyone on our account has really thrown themselves into the brand and in a very short space of time are all experts in inflatable paddleboards and the industry as a whole. It’s a cliché but Wired Media really are an extension of our team and it always feels like they have our corner and are striving to do the very best work for our brand.

Charlie Green
Red Paddle Co

Get in touch

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