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Conversion Rate Optimisation for Health Clubs, Gyms, Beauty & Wellbeing Brands

Conversion rate optimisation (CRO) is the process of improving the percentage of website visitors that become paying customers – ‘converting’ more website visitors to revenue drivers.

Over 20 years' experience
6-month warranty
UK-based team

CRO for health, fitness, and wellbeing brands


Increasing your conversion rate will lead to more purchases via your health club or gym website.

From building mobile-friendly, fast-loading, responsive websites to optimising copy on high-traffic landing pages, redesigning key elements of your fitness and wellbeing website or implementing a new marketing channel as part of your customer journey, we can help boost your CRO and get more purchases for your brand.

We also use split testing to drive traffic at variations of your website and adopt the change that converts best, to get you more purchases on your beauty and wellbeing website.

There’s always room for improvement with your conversion rate, so let our team of digital marketing experts help you get more from your website with health club CRO.


User experience

Our data analysis experts use heat mapping, session replay, and funnels to understand what your website visitors are doing and where they are going on your health club website, and making adjustments to improve user journeys.

Customer journey breakdown

We take a look at your wellbeing brand’s customer journey, breaking down each touchpoint to see what improvements can be made to make your sales funnel wider, and increasing the purchases from your website.

Split testing

Split testing, or A/B testing, is an effective tool we use to determine the best strategies for your fitness and health website. Even the smallest changes can result in an increased conversion rate.

Market research

As an experienced digital marketing and web design agency, we have worked with clients in a range of sectors with a variety of target audiences, with decades of market research between our team. We’ll dive into your target audience to craft a CRO strategy made just for them.

Tailored CRO strategy

We don’t use a cookie-cutter approach to CRO strategies for health clubs and gyms. Instead, we conduct in-depth market research, audience analysis and work to your business goals to craft a CRO strategy that’s unique to your brand and your target audience.

Latest technology

We keep our ear to the ground for the latest updates in Google algorithms and marketing technologies, so you won’t be behind the times with your wellbeing brand’s CRO strategy.

Who we work with


Benefits of working with Wired Media


Quality work at affordable prices

We love what we do, and we believe in providing our clients with a high-quality service that’s competitively priced.

Experienced UK-based team

We’ve been designing and developing websites since 2001 and have vast experience in creating websites that help you reach your business goals.

First-class project management

Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.

Full-service digital agency

Our ethos is to build websites with marketing in mind, with our experienced digital marketing team on-hand to help you with any SEO, PPC, content marketing, email marketing, or social media campaigns you have planned.

I've worked with Wired Media for nearly two years. They built a bespoke eCommerce site for us, and have provided continuous support and development since. The site has performed exceptionally well, with very low bounce rates and conversion rates which regularly beat our industry's best performers. Our site has been complimented; the accuracy and competence of Wired Media have been scrutinised and found to be of a very high standard. Wired Media offers a high level of quality and flexibility, while also being affordable.

Michael Bennet
Frontier Medical

Get in touch

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