Content Marketing for Health Clubs, Gyms, Beauty & Wellbeing Brands
Content marketing is an effective way to bring your target audience to your health club and gym brand, building brand awareness, driving customers to your wellbeing website, and increasing your ROI.
Over 20 years' experience
Content marketing services for health, fitness, and wellbeing brands
Our content marketing specialists create imaginative, data-driven content for your wellbeing and beauty business with SEO in mind.
We can craft an effective content marketing strategy to help fuel your search, social and PR strategies.
We can develop and implement a comprehensive content marketing strategy for your health club or gym, including:
- Engaging and keyword-optimised content writing
- Keyword research, identifying key opportunities for content and marketing campaigns
- Link building and guests posts with key bloggers, influencers and publications
- Online reputation management
- Influencer marketing and PR with relevant journalists and publications
- Metadata optimisation (meta titles, meta descriptions and alt image tags)
- Copywriting for landing pages, emails and newsletters, blogs, and more
Our wellbeing content marketing also ties in with health club SEO, helping to further boost your brand’s domain authority, so you can rank higher on search engine rank pages.
Research and insight
Keyword research is the backbone of any effective content marketing strategy, so that’s where we start. We create content with a purpose to fit in with your wellbeing brand’s overall digital marketing strategy.
We’ll put together a 12-month content calendar tailored to your health club or gym website, your target audience, and your goals, working with your other digital marketing channels, including your website, social media, email, PPC, and SEO strategies.
Our creative content marketing team will design and produce imaginative content with backlinks from relevant sources that resonate with your healthcare brand’s target audience, as part of a sustainable, measurable, effective content marketing strategy.
Landing page creation
Teamed up with our web design and web developer teams, our content marketers will create compelling, engaging landing pages to support your start-up offers, PPC campaigns, social media marketing, and email marketing strategies.
Advertising and promotion
Once our content marketing specialists have created your wellbeing brand’s content, we’ll promote and distribute it via different digital marketing channels to best suit your brand and your target audience.
Measurement and analysis
As part of your content marketing strategy, we’ll set goals and agree on KPIs to monitor performance and track success, proving the effectiveness of your fitness brand’s overall digital marketing strategy.
Benefits of working with Wired Media
Quality work at affordable prices
We love what we do, and we believe in providing our clients with a high-quality service that’s competitively priced.
Experienced UK-based team
We’ve been designing and developing websites since 2001 and have vast experience in creating websites that help you reach your business goals.
First-class project management
Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.
Full-service digital agency
Our ethos is to build websites with marketing in mind, with our experienced digital marketing team on-hand to help you with any SEO, PPC, content marketing, email marketing, or social media campaigns you have planned.
Want to find out more?
Get in touch and let us know about your health club content marketing requirements or take a look at some of the other services we offer below:
Our social media specialists have worked with many wellbeing businesses, devising and implementing effective social media campaigns that increase visibility, drive more traffic and improve commercial success.
Our paid search team are specialists in building and optimising high-performing PPC campaigns across both Google and Bing, helping you to gain visibility and increase sales, whilst ensuring the best possible return on your investment.
From technical audits and migrations to keyword research, copywriting and link building campaigns, our dedicated in-house SEM and SEO team combine various techniques to ensure your health club or gym website will outperform competitors for years to come, generating high-value, targeted leads and getting your brand in front of the right people.
Our team of email marketers can design and build beautiful, fully-optimised email campaigns for your beauty and wellbeing brand, whilst advising on everything from automated email campaigns, to strategies to expand your email list.
PR and outreach
Through PR, we can increase the awareness of your fitness and health brand through ongoing outreach activities to PR campaigns for specific events or promotions. We generate reviews and coverage from leading publications to encourage your target audience to become loyal fans.
Web design and development
With hundreds of high-quality, cost-effective, bespoke wellbeing, fitness and beauty websites under their belts, our expert team of web developers and designers can create you a user-friendly, SEO-focused, branded, responsive website that converts and meets your specifications, however simple or complex.