Yves Delorme SEO
83% year on year growth for a luxury home textile brand
Wired Media partnered with Yves Delorme to increase visibility in the organic search results, it was identifies that with the domain authority of the website, they should be ranking a lot higher for luxury based keywords, but the technical health of the website and on page copy was poor and there was a lot of work to be done.
The main objective of the SEO strategy was to target keywords such as “Luxury bedding” and increase the visibility of their own products as well as brands such as Ralph Lauren and Lacoste
Utilising our Magento developers we set to work fixing the technical issues of the website, improving page speed and how Google crawls the filter systems. We also ensured all pages had the correct headings and page titles and cleaned up redirects, 404’s and canonical errors. Headings and copy were added to the main category pages across the site ensuring google was given more context and these were also fully optimised in line with detailed keyword research.
Recently the website started ranking number one in Google for Luxury bedding terms and we have seen month on month improvements to the visibility of the brand since fixing all technical site errors.