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Isotunes Case Study

SEO strategy for leading
hearing protection manufacturer

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The challenge

Isotunes came to Wired Media looking for help increasing visibility and Sales in Germany and the UK. On first inspection the website needed to have some technical fixes implemented, non of the top level pages on the site had been optimised and there was a big opportunity to create industry specific content.

 

Alongside the SEO strategy there was also the need for improvements to the customer journey and conversion rate of the website due to issues around page speed, above the fold content and product reviews.

 

 

 

253%

Increase in sessions

134

New page 1 rankings

52

New top 3 positions

87%

Increase in conversions
 

The solution

We started cleaning up any technical errors on the website completing a full tech report which our development team implemented, we also conducted a detailed set of keyword research to find the opportunities. It was discovered that there was an opportunity to build out the website to target industries such as farming, gardening, construction with tailored content which had a significant impact on website traffic and conversions.

The SEO strategy work perfectly and we ended up ranking in position 1 and 2 for the keyword Bluetooth hearing protection as well as over 100 new transaction based keywords.