Crafty Nectar PPC
A Craft Cider Company
Wired Media partnered with Crafty Nectar, an award winning craft cider company, to enhance its online presence and generate substantial growth in conversions. Through the implementation of a comprehensive Google Ads strategy, Wired Media achieved exceptional results. This case study highlights the significant improvements in conversions, conversion value, and clicks that were realised, leading to a successful increase in sales performance for Crafty Nectar.
The primary objective of Wired Media was to modernise Crafty Nectar outdated Google Ads campaigns increasing conversions, boosting conversion value, and driving higher click-through rates. To achieve these goals, Wired Media devised a strategic plan that involved the introduction of Performance Max campaigns.
With the quality of the product and the great brand image, we quickly identified a huge opportunity for Performance Max campaigns. Performance Max campaigns leverage machine learning algorithms to automatically optimise ad placements across various Google properties, including Shopping, Search, Display, and Discover. Performance max campaigns appear to be a “do it for you” campaign however this is far from the case. Inputting quality audience data, creating captivating ads and optimisation of the product feed have been vital in the success of this campaign.
Wired Media achieved a fantastic 84% increase in conversions for Crafty Nectar. The restructuring of the account, and implementation of Performance Max campaigns, combined with continuous optimisation, successfully attracted more qualified traffic and improved the conversion rate.
This is a clear demonstration of the importance of keeping up with the ongoing changes and evolution of Google Ads. The implementation of new and improved features is vital to keeping up with competition in the market. We at Wired Media conduct regular research to ensure that we are up to date with current strategies and trends as well as testing our own theories.
Wired Media’s strategy led to a 74% increase in total clicks compared to the previous year. Part of this was due to an increase in investment made by the client due to the improved ROI. However it was achieved by optimising ad placements, and leveraging better ad copy, Wired Media successfully attracted a larger audience and increased engagement. The significant increase in clicks demonstrates the improved visibility and effectiveness of Crafty Nectar.