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Relais Henley PPC

A Hotel Brand

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Project Scope

Wired Media partnered with The Relais Henley, a hotel company, to enhance its online presence and generate substantial growth in conversions. Through the implementation of a comprehensive Google Ads strategy, Wired Media achieved exceptional results. This case study highlights the significant improvements in conversions, conversion value, and clicks that were realised, leading to a successful increase in rooms and table bookings for The Relais Henley.

 

130%

Increase in clicks

39%

Increase in sales

26%

Increase in conversion value

6%

Increase in CTR
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We have been working with Wired on SEO, PPC and also web development and have been very impressed in all areas. We have seen great results in our presence on Google and a big increase in overall sales. The team are also a pleasure to work with.
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Chloe Sapsford, Yves Delorme
Our Approach 

Wired Media conducted thorough keyword research and analysis to identify high-value keywords and ensure optimal targeting. They implemented ad copy updates, refined audience targeting, and optimised bidding strategies to increase the effectiveness of the Google Ads campaigns. Regular monitoring and performance analysis allowed for timely adjustments and refinements to ensure optimal campaign performance.

 

The Results 

Wired Media achieved a fantastic 39% increase in conversions for The Relais Henley. The restructuring of the account, and implementation of Performance Max campaigns, combined with continuous optimisation, successfully attracted more qualified traffic and improved the conversion rate.

This is a clear demonstration of the importance of keeping up with the ongoing changes and evolution of Google Ads. The implementation of new and improved features is vital to keeping up with competition in the market. We at Wired Media conduct regular research to ensure that we are up to date with current strategies and trends as well as testing our own theories.

 

Wired Media’s strategy led to a 130% increase in total clicks compared to the previous year. However it was achieved by optimising ad placements, and leveraging better ad copy, Wired Media successfully attracted a larger audience and increased engagement.