PPC Case Study: Switch Health

Leading UK insurance broker

CTA Image

Project Scope

Switch Health contacted Wired Media in need of help with their PPC campaign’s. They were having issues with the PPC landing pages and the structure of the PPC account needed work. Being in the insurance sector, competition was very high and we needed to make every click count. There were also data accuracy errors that needed to be resolved to ensure we could track performance accurately and invest in the right areas.

109%

Increase in conversions

59%

Increase in conversion rate

2.6%

reduction in cost per conversion

31%

Increase in click's