Digital Marketing Case Study:

The leading advisor in complexity
of consumer behavior

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Data Accuracy, SEO & PPC


Wired Media have been working with Circana for over a year, after previously working with IRI Worldwide who they purchased in 2023. Our main area of responsibility is ensuring data accuracy, running international PPC campaign and full service SEO strategy and management.

As with a lot of business we work with Circana needed help understanding website and campaign performance, We completed a Google analytics Audit and highlighted areas of improvement, ensuring they were tracking the right conversions and able to analyse the website customer journey.

The biggest project to date is the Migration of two websites into the Circana Brand, our SEO team provided strategy and technical support to ensure they received an SEO benefit from all of the additional content.


Increase in Organic Traffic


Top 3 organic positions


Increase in PPC Conversions


Increase in website conversion rate

Digital Strategy

The monthly strategy for includes ensuring the website is kept technically in good working order, Our SEO team help create relevant industry copy and are continually optimising website landing pages and blog content.

Our PPC & SEO team work on a combined search strategy which in our view is important to get the best results

Our Data team provide technical support to ensure tracking is accurate and the Circana marketing team can accurately analyse performance. We help with HubSpot integrations and analysis as well as supporting all marketing campaigns

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Wired Media have delivered exceptional service, offering strategic and practical PPC, SEO and website advice, which has helped increase leads and sales. Joel is an expert in managing PPC, and is a pleasure to work with, providing exceptional service, always going beyond to deliver the best for us.
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Amanda Woollaston, Coveya