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Butcombe Brewery

A Large Brewery with 60+ Pubs and Hotels looking for growth online

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Project Scope

Butcombe Brewing Co. came to Wired Media looking for a new website and assistance with their marketing activities. The biggest challenge was having old websites with pubs, restaurants, and hotels, without full control of them. They also wanted an easy-to-use website that they could update themselves without requiring development time for smaller changes.

 

They were also looking to have more visibility on how their marketing campaigns were performing, along with improving their organic traffic

1500%

Increase in organic sessions

56%

Reduction in PPC cost per click

124%

Increase in website goal conversions

24%

Increase in average session duration
 

The solution

Using the WordPress platform, we put together a strategy that would ensure the website was easy to manage internally. Each property was given its own microsite, which would allow managers of individual hotels, restaurants, and pubs to login to their own website to make any changes. Bringing all of the pub websites under the main domain also provided the opportunity to capitalise on the strength of the Butcombe Brewing Co. domain, increasing the positions in Google for hundreds of relevant keywords to the brand.

The eCommerce section of the website had a complete overhaul, improving the customer journey and increasing the number of payment options available to customers.

As soon as the website went live, we saw an immediate increase in traffic and website engagements.The ability to live price and sell concrete and skips online is cutting-edge in the construction industry, so the implementation of live pricing on the new website meant that Mick George stood out from their competitors.

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We started working with Wired Media in 2019, and they’ve been a great partner for us. They’ve helped us launch two new websites that have not only improved the customer journey but also helped drive a significant increase in organic website traffic. Additionally, they've been a lead in increasing our eCommerce sales by tenfold.
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Bruce Rowlands , Butcombe Brewery