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Digital Marketing Case Study: Clifton rubber

Rubber Mouldings Manufacturer

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Digital marketing and Web design Bristol

Clifton Rubber approached Wired Media looking to start utilising digital marketing to grow sales online. This initially involved a new website, which would provide the platform for PPC campaigns and a longer term SEO strategy. The marketing team at Clifton Rubber also required a more user friendly CMS system, which allowed them to make the majority of website changes themselves, with out needing too much Developer support. During the website build our SEO team started implementing the SEO strategy, fixing technical errors, competitor & keyword research as well as defining the new website structure and navigation. After launch our PPC team were able to start their campaigns.

137%

Increase in conversion rate

60%

Increase in sales

40%

reduction in cost per conversions

700%

ROAS in Google Ads
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We have been working with Wired Media for a few years now, since they designed our new website for us. We use them for website development, PPC and SEO. Working with specialist teams for each area under one overall Account Manager works very well as we get great account management and specialist input at the same time. I would definitely recommend working with them for your website needs.
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Juliet Perrett, Clifton Rubber
Digital Strategy

Our Monthly strategy for Clifton Rubber  includes, reporting on campaign performance, utilising our custom made data report. Fixing technical website errors, optimising content and creating targeted website copy. It was identified that having landing pages per industry would increase organic search and we have worked with the client to improve case studies and blog content. Our SEO strategy has seen 166% increase in organic keywords ranking on the first page of Google.

Our Development team are continually monitoring the website, ensuring it is fast and secure while working on improving the customer journey and conversion rates while our PPC team work on continually, improving landing page quality, the quality of the Google Ads account and pushing ROI as high as possible.

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