CRO - Conversion Rate Optimisation
An increased conversion rate = more sales, bookings & enquiries
Conversion rate optimisation (CRO) is the process of improving the percentage of website visitors that go on to book and become a paying guest, i.e. ‘converting’ more website visitors to customers or guests.
We use heat mapping, session replay and funnels to understand what your visitors are doing and where they are going on your website, making adjustments to improve user journeys.
We also use split testing to drive traffic at variations of your website and adopt the change that converts the best.