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Development

Butcombe Brewing Co.

Wired Media was approached by Butcombe Brewing Co. to create a new website showcasing the brewery’s eCommerce, hotels, pubs, and restaurants.

172%

Increase in organic sessions

31%

Reduction in bounce rate

19%

Increase in pages viewed

40%

Increase in session duration

We started working with Wired Media in 2019, and they’ve been a great partner for us. They’ve helped us launch two new websites that have not only improved the customer journey but also helped drive a significant increase in organic website traffic. Additionally, they've been a lead in increasing our eCommerce sales by tenfold. In a partner, we always look for someone with a similar outlook and way of working, and Wired Media hasn't let us down. They've always been responsive and proactive. They're a great bunch who we've genuinely enjoyed working with. We're very excited about the future and see Wired Media as a key partner in increasing our revenues from online sales and bookings.

Bruce Rowland
Butcombe Brewing Co.

The challenge

Butcombe Brewing Co. came to Wired Media looking for a new website and assistance with their marketing activities.

The biggest challenge was having old websites with pubs, restaurants, and hotels, without full control of them.

They also wanted an easy-to-use website that they could update themselves without requiring development time for smaller changes.

Butcombe Brewing Co. also has a shopfront, where they sold beer online

They were also looking to have more visibility on how their marketing campaigns were performing, along with improving their organic traffic.

The solution

Using the WordPress platform, we put together a strategy that would ensure the website was easy to manage internally.

Each property was given its own microsite, which would allow managers of individual hotels, restaurants, and pubs to login to their own website to make any changes.

Bringing all of the pub websites under the main domain also provided the opportunity to capitalise on the strength of the Butcombe Brewing Co. domain, increasing the positions in Google for hundreds of relevant keywords to the brand.

The eCommerce section of the website had a complete overhaul, improving the customer journey and increasing the number of payment options available to customers.

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