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Red Paddle Co

The UK’s leading inflatable paddle board manufacturer


Increase in organic sessions


Reduction in PPC cost per click


Increase in website goal conversions


Increase in average session duration

We started working with Wired Media at the start of 2020 and since then it’s been like a breath of fresh air having them onboard. They are incredibly easy to work with, highly professional and full of great ideas. Wired manage all our digital marketing activity including SEO, PPC and paid search, as well as ongoing website maintenance and development. We’ve seen significant improvements in our organic website traffic despite them have to work with a large, complex and challenging legacy website. They are always suggesting new opportunities and working with tenacity to get projects over the line. This is also true for the ongoing website maintenance and development. They will always find a way to fix a problem or suggest a new solution. Everyone on our account has really thrown themselves into the brand and in a very short space of time are all experts in inflatable paddleboards and the industry as a whole. It’s a cliché but Wired Media really are an extension of our team and it always feels like they have our corner and are striving to do the very best work for our brand.

Charlie Green
Red Paddle Co

The challenge

Red Paddle Co approached Wired Media when looking for an agency that could provide all of their web development and digital marketing needs. They wanted to cut down on the number of agencies they had to work with, but more importantly, find an agency that would feel like an extension of their current team. They knew they had the opportunity to build on the success they already had but needed a team of specialists to take it to the next level!

The solution

Integrating into the Red Paddle Co team we started learning everything about paddleboarding! Our development team helped Red Paddle fix any of the major issues with their website and the marketing team put together a strategy in line with the business marketing objectives. We are now in our second year of working together and have made impressive improvements to the customer journey and organic website traffic.

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