8th August 2015
When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren’t eating into your profits, that’s why.
So what can you do to make sure your digital marketing strategy is working to help you drive these all important direct bookings?
Not offering an incentive to encourage people to book direct
Including a strong incentive on your home and rooms page, such as a free bottle of bubbles on arrival, or free access to your spa, will encourage potential guests to book direct with you instead of via an OTA. What’s more, it’ll cost you a lot less than the commission you would be paying for OTA bookings.
Not including a book direct message on PPC ads
PPC ads are a great way of driving traffic to your website, but not including a book direct message means your potential guests will be encouraged to check OTAs for the best price. Including a book direct message in your PPC ad will ensure people come straight to your website to book.
Not offering a best price guarantee
Making your ‘Best Price Guarantee’ a prominent feature on your website reinforces the idea that potential guests don’t need to shop around or book via OTAs to get the best price.
Making sure you’re not making these mistakes could save you thousands in unpaid OTA commissions, so what are you waiting for!