2011 Quarter 2 Roundup


7th July 2011

Well it has been a busy second quarter here at Wired Towers.

We have won several new contracts, coped well with Google’s Panda (or farmer) update and firmly moved into the mobile arena.

We have won new business for Ellenborough Park Hotel, Zuma Foods, Merlin Cinemas, Steve Blake, Signworld, Atkins and the Flags & Heraldry Committee. We have also been kept very busy by our existing clients including an API integration for Hephalump.com and a mobile app for Allsave. Oh and Wired turned 11 last month (so Happy Birthday to us).

With all of these lovely clients keeping us busy we have had to recruit more staff, so welcome to the team Steve and Andrew, you are going to be busy. We are always on the lookout for great talent so if you’ve got what it takes get in touch.

As a result of the recent Google changes one of our online retailers saw their conversion rate drop from 4% to 2%. We have spent a lot of time rewriting content and getting good quality inbound links as well as AB testing some key elements of the purchase path. It was very scary there for a while (for both us and the client) but we are pleased to report that the conversion rate has been steadily increasing as a result of our work and the average conversion rate over the past week has been a whopping 8% . . . now that IS impressive!

Hephalump, the online personalised greetings card service, were featured on Groupon (again) with their Father’s Day promotion. The server enhancements that created a more flexible and immediately scalable solution as a result of the Mother’s Day traffic proved invaluable as traffic and transaction levels rocketed. . . and we didn’t have to do an ‘over nighter’.

The new website for Ellenborough Park went live in May and they immediately saw a doubling in their conversion rate for online room bookings. They were mighty pleased. We are now looking at improving this further but cannot say much here as it is all a bit hush hush. Look out for the Q3 or Q4 update.

Finally WiredCMS 2012 version is nearly ready to roll. With improvements to the look and feel, speed, image/file storage, SEO/social, and better analytics integration we are sure this will keep us ahead of the game.

No repeat of the successful jolly to Cheltenham in March I’m afraid, but we do have an exciting outing planned for September and I think the team are taking me out for some drinks this coming Thursday . . . or is that me taking them out . . .