PPC for Restaurants
PPC (pay per click) is a cost-effective method of driving highly-engaged traffic to your restaurant website to grow brand awareness and increase table bookings and covers.
Over 20 years' experience
PPC agency for restaurant businesses
PPC (pay per click) campaigns are a great way for you to gain more relevant visits to your restaurant website on a daily basis.
PPC works by bidding on search terms (keywords) on popular search engines like Google and Bing.
Your restaurant’s PPC ads will show when a potential diner searches with the keyword you are bidding on, and you only pay when a potential diner clicks on your advert, not when it’s displayed to them.
We can set up and manage your restaurant’s PPC campaigns with budgets so you know how much you are spending each day, so you’re always in control.
Restaurant PPC works best when aligned with your SEO strategy, so you can reach as many potential diners as possible.
Using information from your restaurant’s SEO, email marketing, content marketing and social media campaigns, we can plan and implement your PPC campaigns in advance of major events or special offers.
You can use restaurant PPC to reach new and existing diners, showcasing your restaurant, services & facilities, as well as promotional offers.
People don’t always book the first time they visit a website. Using remarketing, purpose-designed ads, and data segmentation, we can reach these potential diners again so they return to your website and book, turning a wasted click into a direct table booking.
We combine data-driven restaurant PPC campaigns with tailored landing pages with relevant and well-written copy, with a clear call to action, so we can convert your restaurant’s website visitors into table bookings.
Our team of digital marketing experts create managed PPC campaigns that are trackable and measurable, so you can prove the increase in ROI for your restaurant, and exceed your business goals.
For restaurant businesses, advertising on Google is a must. With more than 3 billion internet searches made every day, serving ads to users searching for relevant keywords is a sure way of getting your restaurant in front of potential diners – trust us: it works.
Optimised landing pages
With our in-house team of web designers and developers, we can craft conversion rate-optimised landing pages for your restaurant’s PPC campaigns. PPC visitors behave differently to organic visitors to your restaurant website, so a carefully designed landing page can mean the difference between a looker and a booker.
If you’re investing in paid search to attract new diners, you’ll want to make sure you have remarketing campaigns set up. Using custom audience lists, these campaigns only display ads to users who have previously visited your restaurant website and are an effective way of converting users who have abandoned their booking.
We love Microsoft Ads, because we often see great results such as lower cost-per-clicks, better quality traffic and higher revenue value. If you opt to invest in search advertising for your restaurant website, then running ads across Yahoo and Bing is definitely something you want to consider.
If you’re looking to target users at all points of their online journey, you’ll want to add display ads to your marketing mix. These image-based ads are shown on websites such as The Guardian and are a great way of enticing visitors back to your restaurant website.
Got great video content? Then running ads on YouTube is a no-brainer. With ads costing as little as £0.01 per view, YouTube campaigns provide a great way of promoting your restaurant to in-market, captive audiences en-masse.
Clients we work with
Benefits of working with Wired Media
Quality work at affordable prices
We love what we do, and we believe in providing our clients with a high-quality service that’s competitively priced.
Experienced UK-based team
We’ve been designing and developing websites since 2001 and have vast experience in creating websites that help you reach your business goals.
First-class project management
Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.
Full-service digital agency
Our ethos is to build websites with marketing in mind, with our experienced digital marketers are on-hand to help you with any SEO, PPC, content marketing, email marketing, or social media campaigns you have planned.
Want to find out more?
Get in touch and let us know about your restaurant PPC requirements or take a look at some of the other service we offer below:
Our social media specialists have worked with restaurant and hospitality businesses, both big and small, to devise and implement effective social media campaigns that achieve clients’ objectives.
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the restaurant industry, created with your target audience in mind to drive traffic to your website and increase your conversion rate.
Email marketing is one of the most profitable forms of marketing for restaurants and is fantastic for achieving a range of business objectives, from driving repeat table bookings to winning over new customers and helping generate valuable leads.
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more bookings and covers for your restaurant.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your restaurant site, with user-friendly landing pages to encourage visitors to book a table, whilst helping you build your brand, your domain authority, and your expertise.
PR and outreach
Through PR, we can increase the awareness of your restaurant, its services, and facilities, through ongoing outreach activities to PR campaigns for specific events. We generate reviews from leading publications to encourage potential guests to book a table at your restaurant.