DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Connect relevant searches with the products or services your business wants to grow. We review campaign structure, search terms and advert relevance, then assess the landing-page response through acquisition costs, conversion value and enquiry quality.
Microsoft Ads
Test another search audience against a clear commercial purpose. We plan suitable keywords and adverts, review the searches behind the response and compare the resulting enquiries or orders with the cost of generating them.
Paid Social Media
Give prospective customers a clear reason to consider your offer. We test audience choices, creative and messages around agreed purchase or enquiry goals, using business feedback to put platform-reported results into context.
AI Ads
Assess paid advertising in ChatGPT and other AI advertising environments where eligibility and access permit. We review audience fit, placement choices and available measurement before agreeing whether a controlled test can support your growth goals.
Remarketing
Help interested visitors move to the next stage of their decision. Where consent and platform eligibility allow, we plan relevant follow-up messages, manage frequency and use exclusions so the advertising stays appropriate to the customer journey.
Data Analysis
Make performance reporting useful for your next decision. We review GA4 and advertising-platform tracking, check conversion definitions and discuss enquiry or sales feedback alongside acquisition costs, conversion value and return on investment.
Snow Peak case study
Outdoor retailer Snow Peak needed its Meta campaigns to connect camping, cooking and apparel products with the right customer interests. We refined catalogue targeting, coordinated seasonal creative and tested product and brand messages across the buying journey.
In a peak-season month-on-month comparison, Meta-reported purchases increased by 52%, purchase value by 49% and clicks by 50%. Meta purchase ROAS rose by 27%, from 7.33x to 9.30x, with advertising spend approximately 17% higher.
Reviewing seasonal demand, product focus and creative together helped keep the campaigns connected to how customers shopped, with purchase measurement informing the next changes.
Discuss the next opportunity in your Havering PPC campaigns
Tell us about your growth goals and what your current advertising delivers. We can review the account, customer journey and measurement, then discuss practical tests and the commercial results that should guide further investment.
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