DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency for Ecommerce Footwear Brands, strategy and delivery focused on predictable demand and clearer returns

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Trusted by ambitious brands

Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for footwear brands

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Google Ads

Connect relevant searches with shoes customers can actually buy. We review product data, size and colour variants, stock and destinations across Search and Shopping activity, managing acquisition costs against product margins and the quality of the resulting sales.

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Landing Page Optimisation

Help customers choose the right pair with clear sizing, fit guidance, product details, delivery and returns information. We review mobile speed, variant selection and the path to checkout, looking for friction that makes paid visitors leave before ordering.

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Remarketing

Bring shoppers back to shoes they can still buy in the size and colour they need. We’ll manage relevant follow-up adverts, review stock information and use purchase exclusions where appropriate. Consent and frequency controls keep reminders useful while we work to improve the value of returning customers.

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Microsoft Ads

Our Microsoft Ads team will help you reach people searching for footwear on Bing. We’ll organise campaigns around relevant styles and product ranges, check destinations and improve targeting using purchase results. Reporting on order value and acquisition costs gives you a clear basis for deciding where to invest.

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AI Ads

We’ll advise on eligible ChatGPT ads and other available paid AI options for your footwear range. Accurate information on style, fit and availability can guide adverts and landing pages that help shoppers choose. Our team can manage campaigns and report on orders and spending so you can assess their value.

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Paid Social

Show shoppers how your footwear looks and how it is intended to be used. We’ll develop clear product and lifestyle adverts, test content and audiences, and review sales alongside the cost of advertising. Available returns and margin information helps us judge which campaigns bring valuable orders.

Martha Jackson case study

 

Snow Peak case study

 

Chameleon Bride case study

 
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Martha Jackson case study

Jewellery retailer Martha Jackson wanted its paid social advertising to generate more sales. We refreshed the advert copy, refined targeting and worked with the team on product and lifestyle imagery that gave customers a clearer reason to consider the range.

The paid social campaign recorded 341% more reported sales, with cost per conversion down by 31%. Clicks increased by 22%, while click-through rate rose by 21%.

Bringing the message, imagery and audience work together helped the brand turn more of the attention around its products into a commercial response.

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341%
More reported paid-social sales
31%
Lower paid-social cost per conversion
22%
More paid-social clicks
21%
Higher paid-social click-through rate
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Wired Media have been fantastic at getting our Google PPC campaigns back on track and working successfully for our e-commerce business. After a bad experience with another agency, we really appreciated that Joel and Adam took a lot of time coming up with a tailored plan for us. We took a while to switch over due to issues with the other agency, but the team at Wired Media were patient and ready to hit the ground running as soon as we were ready. The set up was easy and the whole team have great communication. Luke has optimised our campaigns, going above and beyond what we expected, and we are seeing better returns than ever. Their customer service has been faultless from the beginning. I would certainly recommend them and look forward to having them involved in more of our campaigns as we increase our budgets.
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Maddie Elliott, That Leisure Shop - ★★★★★ Google Review

PPC for footwear brands, focused on product choice, acquisition cost and useful sales

Footwear advertising needs to account for what happens after the order as well as before it. A popular style can bring traffic while the required sizes are unavailable; a sale can look valuable before delivery costs, discounts and returns are considered. We work with you to understand those commercial details before recommending where to increase investment.

We organise campaigns around the range, buying intent and stock you can fulfil. Search-term and product reviews help separate relevant demand from waste, while adverts and pages should describe the same shoe, variant and offer. Quality Score and Ad Rank diagnostics help investigate relevance alongside the acquisition costs that matter to the brand.

The site needs to help a customer choose confidently. Clear fit and sizing information, useful photographs, visible delivery and returns details and straightforward variant selection can make the journey easier. We review mobile loading speed and the steps from advert to basket and checkout.

Our measurement work checks purchase events, transaction values and duplicate records, then compares campaign reporting with ecommerce data where possible. We explain reported return on ad spend alongside product margin and return rates, so decisions about creative, the next range or additional budget have a clear commercial basis.

Get in touch

Tell us about your footwear range, your customers and where you see friction between click and checkout. We can review your campaigns, product information and reporting, then agree practical priorities for more useful growth.

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