DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency for Manufacturing Companies built around relevance, performance and predictable demand and clearer returns

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for manufacturers

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Google Ads

Reach buyers searching for the processes, components and capabilities your business supplies. We build campaigns around relevant applications and specifications, reviewing search terms and exclusions to reduce spend on unsuitable enquiries, recruitment and unrelated products.

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Landing Page Optimisation

Give a buyer the details needed to assess your capability and request a quotation. We review technical information, materials, production options, lead-time guidance and enquiry routes alongside mobile speed and usability, making the next step easier to understand.

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Remarketing

Industrial purchasing often involves research, technical checks and several stakeholders. Where consent and platform rules allow, we plan useful follow-up messages around that buying cycle, with suitable exclusions and frequency rather than repeated generic sales adverts.

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Microsoft Ads

Test another source of demand for your manufacturing services or catalogue. We compare search relevance, quotation quality and acquisition costs, using feedback from your sales team to judge whether the channel is generating opportunities worth pursuing.

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AI Ads

Help buyers researching manufacturing suppliers through AI discover what your business can produce. We’ll advise on eligible ChatGPT advertising options and help explain relevant capabilities, materials or processes accurately. Where suitable, clear quotation routes and sales feedback will help you judge whether the campaign brings enquiries your team can turn into orders.

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Paid Social

Show how your products and processes solve a buyer’s problem through suitable demonstrations, applications and project examples. We test relevant creative and audiences, then assess qualified enquiries and commercial value alongside engagement.

Clifton Rubber case study

 

Coveya case study

 

Trucut Tools case study

 
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Clifton Rubber case study

Clifton Rubber wanted to use digital marketing to grow online sales. We built a new website with a more manageable CMS, developed its SEO foundations and launched PPC campaigns once the site was ready.

Our teams continued improving technical performance, content, landing pages and the customer journey, with reporting that helped Clifton understand campaign results. Across the website, SEO and PPC programme, sales and conversion rate improved while cost per conversion fell; Google Ads recorded a 700% return on ad spend.

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137%
Higher conversion rate
60%
More sales
40%
Lower cost per conversion
700%
Google Ads ROAS
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Wired Media have delivered exceptional service, offering strategic and practical PPC, SEO and website advice, which has helped increase leads and sales. Joel is an expert in managing PPC, and is a pleasure to work with, providing exceptional service, always going beyond to deliver the best for us.
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Amanda Woollaston, Coveya - ★★★★★ Google Review

PPC for manufacturing companies, from technical searches to worthwhile quotations

Build around the work you want to win. A standard component order and a bespoke production enquiry need different campaigns and different measures of success. We discuss your processes, applications, order values and capacity before deciding which demand deserves investment.

Connect technical intent with useful information. Buyers may search by material, process, dimensions or the problem a component needs to solve. We align keywords, adverts and destinations so visitors can assess your capabilities and find relevant specifications without working through unrelated products.

Make the quotation process practical. Clear requirements, an accessible contact route and appropriate options for sharing drawings help a sales team understand the request. We review form usability and page speed with your team, keeping confidential project details out of advertising data.

Measure the quality behind the enquiry. An initial contact, a qualified RFQ and a purchase order are different stages. Where your systems support it, we use agreed CRM outcomes and sales feedback to understand which campaigns produce suitable work and how acquisition cost compares with its value.

Separate catalogue sales from bespoke opportunities. Online orders can be assessed against product margin, returns and fulfilment costs; longer projects need pipeline context and a realistic sales cycle. We keep those journeys distinct so bidding and reporting are based on useful commercial signals.

Use data to guide the next improvement. We check tracking and conversion definitions, explain differences between platform reports and business records, and agree focused tests. Search relevance, Quality Score diagnostics, landing-page experience and quote quality help us prioritise changes that support growth.

Put your next manufacturing campaign around the right buyers

Tell us about your capabilities, target sectors and the enquiries you want to improve. We can review your campaigns, measurement and quotation journey, then recommend practical priorities around your sales goals and production capacity.

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Other Services

Digital Marketing

Connect paid campaigns, organic search, data and your website around the products, capabilities and customers you want to grow. Explore Digital Marketing.

PPC (Pay Per Click)

Reach relevant industrial buyers and assess campaign performance against suitable enquiries, orders and acquisition costs. Explore PPC (Pay Per Click).

SEO

Make your capabilities and product ranges easier to discover through useful technical content and a sound website structure. Explore SEO.

Paid Social Media

Introduce applications and product benefits through appropriate social campaigns with clear messages and useful demonstrations. Explore Paid Social Media.

Web Design

Give buyers a faster, clearer route to specifications, product selection and a useful quotation request. Explore Web Design.