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Turn pay-per-click advertising into a dependable source of more revenue from paid media with a PPC Agency serving Cambridge

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

Pay-per-click services for Cambridge businesses

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Google Ads

Connect brand and non-brand searches with the most relevant product, category or service destination. We review campaign structure, exclusions and conversion definitions so activity can be assessed against useful outcomes.

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Microsoft Ads

Reach additional search audiences through Microsoft Advertising where they fit your offer. We test suitable messages and destinations, using acquisition costs and useful enquiries or purchases to recommend how the channel can support growth.

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Paid Social Media

Introduce a clear offer through creative that suits the audience and decision. We test messages and destinations with a defined purpose, keeping engagement separate from purchases or qualified enquiries.

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AI Ads

Explore advertising opportunities in ChatGPT and other AI platforms as they become available for your market and account. We assess access, suitability, creative requirements and measurement before recommending a test; availability and formats vary.

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Remarketing

Help eligible visitors return to relevant information or an unfinished purchase, subject to consent and platform policies. Audience exclusions, current availability and message frequency are part of that review.

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Data Analysis

Keep a clear view of performance as campaigns and websites develop. We check tracking and connect advertising costs with useful sales and enquiry data, helping your team understand results and decide where to invest next.

Cambridge Bookshop case study

 

Clifton Rubber case study

 

Mick George case study

 
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Cambridge Bookshop case study

Cambridge University Bookshop wanted to reach readers beyond familiar brand searches while moving to a new online shop. We reviewed brand and non-brand Search, Shopping and Performance Max activity, connected adverts with relevant product and category pages, and checked destinations and tracking around the launch.

Alongside increased paid media investment, year-on-year Google Ads clicks grew by 107% and conversions by 37%. Impressions increased by 25.1%, while cost per click fell by 7.2%. The work helped the bookshop broaden its search presence and maintain a clear route from advert to its online range.

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107%
more Google Ads clicks year-on-year
37%
more Google Ads conversions year-on-year
25.1%
more Google Ads impressions year-on-year
7.2%
lower Google Ads cost per click year-on-year
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I have been working with Wired Media on google and meta ads. They have been so helpful and unlike other companies I have used - they actually do what they say they will do and are very transparent on what they are doing and when. Very happy!
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Anneliese Ward, Chameleon Bride - ★★★★★ Google Review

Reach new customers with PPC for Cambridge

Grow beyond people who already know you. Searches for your business name play a different role from searches for a product, service or problem. We shape your Cambridge PPC around both, helping you capture existing interest and introduce your offer to prospective customers.

Give discovery a relevant destination. A broad range is easier to explore when an advert leads to the right category, product or service page. We connect search intent with useful information and a clear route to enquire or buy.

Expand around commercial potential. We test new search themes against customer value, conversion rate and acquisition costs. Search-term reviews, exclusions and advert relevance help focus the budget on demand that fits your business.

Keep campaigns connected through website changes. A new site or page structure should support the journey your advertising has built. Our PPC, data and web teams work together on destinations, forms and tracking as the website develops.

Understand the return from growth. Clear reporting connects spend with useful enquiries, conversions and sales information. We help your team understand the figures and use product mix, lead quality and customer value to decide where to invest.

Improve the experience after the click. Fast pages, clear navigation and straightforward mobile actions can help more visitors become customers. We review those elements alongside account performance so your Cambridge campaigns grow on a stronger foundation.

Get in touch with us and we’ll get back to you ASAP!

Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

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Cambridge pay-per-click through your next website launch

Keep valuable traffic on the right route. We review the paid destinations that matter and align campaigns with the new website structure. Visitors can then reach the products, services and information their searches promise.

Make purchase and enquiry journeys work together. The page, form or checkout and its tracking all contribute to performance. We review them as a connected journey so your launch supports customers and useful reporting.

Maintain a clear view of results. Our data specialists help keep reporting useful as the site changes. Your team can understand performance and continue making informed decisions about acquisition costs and investment.

Use the launch to improve conversion. Customer feedback and campaign insights can reveal which information or steps need attention. We bring that learning into website recommendations that support your next stage of growth.

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