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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for Basingstoke businesses

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Google Ads

Improve the performance of your Google Ads account with help from our specialists. We’ll identify wasted spend, develop stronger adverts and refine targeting around customers who need your products or services. Accurate measurement and landing page advice help us work towards more conversions and lower acquisition costs.

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Microsoft Ads

Give your business another opportunity to win customers through search advertising. We’ll set up and manage Microsoft Ads campaigns, review enquiries or purchases, and improve the account as results come in. Our team will explain the performance clearly and advise how much of your budget this channel should receive.

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Paid Social Media

Create demand for your products or services with adverts that explain their benefits clearly. We’ll plan paid social activity for suitable platforms, help develop the advert content and manage audience targeting. Testing and conversion reporting help us improve the response and understand the return on your advertising spend.

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AI Ads

Make informed decisions about adding AI advertising to your campaigns. We’ll review the ChatGPT ads and other paid placements open to your business, check platform requirements and explain the options. Where a campaign is appropriate, we’ll help with adverts, landing pages and reporting against your agreed goals.

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Remarketing

People who have already shown an interest in your business can be valuable potential customers. We’ll use remarketing to encourage a return visit, with adverts relevant to the pages or products they viewed. Monitoring conversions, costs and frequency helps us improve the campaign and make follow-up advertising more effective.

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Data Analysis

Understand how your advertising budget translates into enquiries, customers and revenue. We’ll work with you to improve tracking accuracy and explain what your reports show. Combining campaign data with available sales feedback helps us assess lead quality and make better decisions about targeting, landing pages and investment.

Berrys Coaches case study

 

Anglo Welsh case study

 

Heavenly Homes case study

 
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Cairn Hotels case study

Cairn Hotel Group wanted its PPC campaigns to generate more room bookings, dining reservations, spa visits and wedding enquiries across 38 hotel and restaurant websites. Tracking errors and broad targeting were making it harder to understand performance and use the budget effectively.

We repaired conversion tracking and reviewed the cookie-consent set-up, refined geographic targeting and rebuilt adverts around each property’s offer. Goal-specific Performance Max campaigns and advice on website performance supported the work.

Across the group’s campaign programme, bookings increased by 35% and revenue by 23%. Clicks rose by 23%, alongside a 34% increase in data visibility, giving the team a stronger basis for reviewing campaign performance.

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23%
Increase in campaign clicks
35%
Increase in bookings
23%
Increase in revenue
34%
Increase in data visibility
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Wired are helping our business to reach more customers, with SEO improvements, web development services and PPC. They have individual experts on each area who really know their stuff!
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Debbie Walker, Anglo Welsh - ★★★★★ Google Review

Planning Basingstoke PPC around the booking or appointment you can fulfil

Grow demand for the offer you can deliver. We help Basingstoke businesses generate valuable bookings, appointments and sales through PPC. We plan around your available products, dates and capacity, connecting relevant adverts with pages that make the next step clear.

Give people the confidence to book. Pricing, inclusions, availability and cancellation terms can be as important as the headline benefit. We work with your team to answer the questions that influence a decision, then test how clearer messages affect conversion.

Understand the value of your results. We improve tracking and compare campaign reporting with analytics and booking or sales records where available. Cost per acquisition, transaction value and cancellations help build a clearer picture of return, with understandable reports that explain our recommendations.

Make completion easier. We review advert relevance and the journey after the click together. Our design and development team can improve page speed, usability and booking or enquiry steps, helping suitable visitors complete the action that matters to your business.

Get in touch with us and we’ll get back to you ASAP!

Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

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How we review booking value in Basingstoke PPC campaigns

Plan around completed outcomes. We agree the bookings, orders or qualified enquiries that should guide your campaigns. Where suitable records are available, we bring confirmed transactions and sales value into the review, giving you more useful insight than an initial contact count alone.

Connect the online and offline journey. Some customers book online; others call or speak to your team before committing. We review that handover and look for practical ways to improve measurement, so decisions reflect how your customers buy.

Reach the right market. Your delivery, travel or booking policy guides our targeting. Whether your priority is Basingstoke, a wider Hampshire area or customers further afield, we build the campaign around the offer and the people you can serve.

Develop growth together. We use your trading pattern, sales feedback and campaign results to agree practical priorities. That might mean refining an advert, simplifying a booking step or shifting budget towards available services. You can see the work, the reason for it and how performance changes.

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