DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Cardiff that turns insight into more revenue from paid media

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for Cardiff businesses

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Google Ads

Our PPC specialists help Cardiff businesses improve the return on their Google Ads investment. We’ll work on account structure, search relevance and landing page performance, using accurate conversion data to guide improvements. Feedback on the enquiries and sales received helps us focus your budget on customers who need your products or services.

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Microsoft Ads

Reach customers comparing products or service providers on Bing. We’ll manage your Microsoft Ads account, refine keywords and advert messages, and review how people progress after clicking. Clear reporting on enquiry quality, sales and acquisition costs helps you understand the value of the campaigns and our recommendations.

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Paid Social Media

Explain your business clearly to the customers you want to reach. We’ll develop social adverts using relevant benefits, useful examples and a clear route to enquire or buy. Campaign improvements will use customer feedback and conversion results, with spending focused on the services or products you want to grow.

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AI Ads

We’ll help you understand which ChatGPT ads or other paid AI advertising options are available for your business. Eligibility depends on the products or services being promoted. For suitable campaigns, our team can develop accurate messages, manage the activity and report on the enquiries, sales and costs that help you judge the return.

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Remarketing

Help interested customers come back when they are ready to take the next step. We’ll use relevant service or product information in follow-up adverts, with consent and audience settings appropriate to the campaign. Regular reviews of frequency, exclusions and enquiry quality help us improve results and keep reminders relevant.

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Data Analysis

Make decisions using a clearer picture of campaign performance. We’ll check call, form and purchase tracking, define meaningful conversions and explain the results from each channel. Comparing those figures with available business records helps you understand acquisition costs and the return your advertising produces.

Grant Stephens case study

 

Peterstone Court case study

 

Mortgage Mum case study

 
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Grant Stephens case study

Grant Stephens Family Law wanted to reach more people searching for specialist legal advice in Cardiff and make better use of its advertising budget.

We refined its Google Ads targeting, removed wasteful search terms and adjusted budgets as demand changed. Our SEO team also developed useful service content to strengthen the firm’s search visibility.

The firm saw a 52.8% year-on-year increase in Google Ads conversions, with a 34.1% lower cost per conversion. Organic sessions grew by 90.6%, with 63.2% more engaged organic visits.

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52.8%
more Google Ads conversions year-on-year
34.1%
lower Google Ads cost per conversion year-on-year
90.6%
more organic sessions year-on-year
63.2%
more engaged organic visits year-on-year
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We couldn’t be happier with the results from working with Wired Media! Their expertise in Google Ads management is top-notch, and they truly understand how to get the best performance from our campaigns. From day one, they took the time to learn about our business goals and target audience, tailoring strategies that have significantly boosted our ROI. The team is highly responsive, transparent with reporting, and proactive in optimizing our ads for even better results. Highly recommend, if you're looking for a partner who genuinely knows their stuff and delivers exceptional outcomes. Thank you for taking our digital marketing to the next level!
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Rob Lewis, Aquaplanet Sports - ★★★★★ Google Review

PPC for Cardiff that focuses on valuable growth

Put your specialist offer in front of the right people. We work with you on the services you want to grow, the customers you can help and what a successful enquiry is worth. Your Cardiff PPC plan connects those commercial priorities with relevant demand.

Make the search and service fit. Someone seeking specialist advice needs a useful explanation of what you offer. We refine keywords, adverts and destinations together, using search terms, advert relevance and Quality Score to improve the route to a suitable enquiry.

Direct the budget towards work you can fulfil. Service coverage, capacity and customer value all influence campaign choices. We use those practical details alongside performance data to help invest in the opportunities that fit your business.

Understand the value behind your enquiries. Our data specialists check tracking and help connect calls and forms with useful sales or consultation feedback. Clear reports show acquisition costs and the opportunities progressing towards revenue.

Help your website convert interest into action. Relevant content, fast pages and straightforward mobile forms can improve the return from paid traffic. Our PPC, design and development teams work together on the experience customers meet after the click.

Keep the focus on commercial progress. We review lead quality, conversion rate and cost per acquisition with your team. Those discussions shape the next tests and budget decisions, keeping your Cardiff campaigns aligned with growth goals.

FAQ

How long does it take to assess results?

Timing depends on your starting point, tracking, website and the volume of useful campaign data. We begin with an account and customer-journey review, agree priorities with you and make focused improvements. Regular reviews then show how enquiries, acquisition costs and sales opportunities are developing.

Will I own the PPC account?

Yes. You retain ownership of your advertising and analytics accounts. We manage campaigns through agreed access, with clear arrangements for your visibility and control throughout the relationship.

Can we run ads internationally?

We can help plan international campaigns where they fit your growth goals. We review demand, language requirements, fulfilment and budget with your team, then recommend suitable markets and a focused test plan.

How will we assess commercial performance?

We agree the outcomes that matter to your business and review campaign spend alongside lead quality, acquisition costs, sales and available margin information. Clear reporting helps you understand the commercial contribution and decide where to invest next.

How will the team work with us?

We work with your team to understand your offer, customers and growth priorities. PPC, data and website specialists bring their expertise into the plan, with clear reporting and practical recommendations informed by your sales and enquiry feedback.

Which areas can our campaigns target?

We agree coverage around the customers you want to reach and the areas your business can serve. Location-performance data then helps refine targeting and budgets as we learn where the most valuable demand comes from.

Cardiff pay-per-click with reporting you can act on

Bring your sales insight into the plan. Your team knows which requests become valuable work and what customers need to understand. We use that feedback to refine targeting, messages and the information on campaign pages.

See the reasons behind our recommendations. Clear reporting connects spend, enquiry quality and commercial outcomes. We explain what is improving and where a change to the account or website could make the next difference.

Judge growth by its business value. Available sales, margin and customer information help put campaign performance into context. We use it to identify where to improve acquisition efficiency and where additional investment could be worthwhile.

Leave each review with practical next steps. We recommend focused changes to search themes, adverts, destinations or budget, with a clear goal for each. Your team can understand how the work supports the next stage of growth.

PPC Insights
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Understanding And Optimising Your Cost Per Click (CPC)
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The Power of PPC Brand Campaigns
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Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,…
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Should I use PPC for my Ecommerce Store?
In the ever-expanding digital landscape, the success of an e-commerce store relies heavily on effective marketing strategies. Pay-per-click (PPC) advertising stands as one of the prominent avenues for driving traffic…
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Discuss your Cardiff PPC priorities

Tell us what you want your advertising to achieve and which products or services you want to grow. We can review your campaigns, tracking and website to identify practical opportunities to improve conversion and acquisition costs.

Our team will help you understand the results and shape a plan around your commercial goals. Get in touch to discuss how PPC, clearer data and a better customer journey could support your next stage of growth.

Discuss your campaign