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Digital Marketing: Grant Stephens Family Law

Cardiff-based family law firm

“…they instantly identified changes that needed to be made and our performance improved immediately.“

The challenge

Grant Stephens Family Law helps individuals and families across Cardiff, Swansea and South Wales. Its digital marketing needed to reach people actively looking for specialist family law advice, build local search visibility and turn that interest into enquiries.

With demand changing through the year, the focus was on traffic quality and budget efficiency. Broad radius targeting offered limited insight into individual locations, so campaigns needed more precise targeting and ongoing review of where spend was producing enquiries.

90.6%

Increase in organic sessions year on year

63.2%

Increase in engaged organic visits year on year

52.8%

Increase in Google Ads conversions year on year

34.1%

Reduction in Google Ads cost per conversion year on year

Wired Media are a fantastic agency. As soon as we bought them onboard, they instantly identified changes that needed to be made and our performance improved immediately. The whole team are amazing to work with and are informative and helpful in guiding us to make the right decisions for our company. We would definitely recommend Wired to any company who is in needed of a full service digital marketing agency

Grant Stevens, Grant Stephens Family Law - ★★★★★ Google Review

The solution

We refined Google Ads targeting around specific towns and postcodes in Cardiff and Swansea, replacing broad radius targeting with a clearer view of location performance. This gave the team better evidence for bid adjustments and budget allocation.

Account-wide search-term and keyword reviews helped improve traffic quality and reduce wasted spend. We reviewed high-spend, low-performing keywords, paused wasteful terms and checked for keyword overlap between campaigns. Budgets, bidding and ad schedules were adjusted as performance and seasonal demand changed.

Alongside paid search, our SEO work expanded the firm’s regional content. Service-page content for Llanelli and Bridgend was completed to help the website answer local family law searches and support enquiries from a wider South Wales audience.

Organic sessions increased by 90.6% year on year, with engaged organic visits up 63.2%. Google Ads conversions increased by 52.8%, while the cost per conversion fell by 34.1%. This combines stronger search visibility with more paid-search enquiries at a lower average cost.

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