DATA-DRIVEN PPC

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PPC Agency for Insurance designed around how customers search, compare and decide

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Tell us where you want to grow. We'll come back with practical next steps.

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for insurance companies

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Google Ads

Reach people searching for the insurance products you offer. We structure campaigns by cover type and search intent, review advert relevance and assess qualified quote requests alongside acquisition costs and the value of new business.

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Landing Page Optimisation

Help customers understand the cover and the next step. We review page speed, mobile usability, product information and quote forms, testing improvements that reduce friction without losing the information needed to assess an enquiry.

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Remarketing

Assess whether follow-up advertising is appropriate for your product and permitted by platform rules. For eligible campaigns, we plan useful messages, consent requirements, exclusions and frequency before recommending how to support a return visit.

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Microsoft Ads

Test additional search demand for the products you want to grow. We build relevant adverts and quote journeys, review the queries producing the response and compare lead quality and acquisition costs before expanding the budget.

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AI Ads

Assess paid advertising in ChatGPT and other AI advertising environments where product eligibility and access allow. We consider the audience, placement options and available measurement before recommending a controlled test with a defined commercial objective.

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YouTube

Use clear video creative to explain your offer and build consideration. We agree an objective and suitable audience approach, review what viewers do next and assess the campaign alongside enquiry quality rather than relying on low-cost views alone.

Switch Health case study

 

Strive Mortgages case study

 

Grant Stephens case study

 
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Switch Health case study

Switch Health needed its PPC account and landing pages to perform better in a competitive insurance market. Inconsistent data in GA4 and Google Ads also made it harder to judge the results and decide where to invest.

We focused on the account structure, landing pages and measurement together. The PPC project recorded 109% more conversions and a 59% higher conversion rate, while cost per conversion fell by 2.6% and clicks increased by 31%.

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109%
More PPC conversions
59%
Higher PPC conversion rate
2.6%
Lower cost per conversion
31%
More PPC clicks
Quote Start
I've used Wired Media for my website & SEO, I've had a great uplift in enquiries and exposure after a relatively short period of time. I highly recommend their services
Quote Start
Jamie Elvin, Strive Mortgages - ★★★★★ Google Review

Insurance PPC that connects quote enquiries with the value of new business

Plan around the cover you want to grow. Different products bring different search intent, quote requirements and customer decisions. We work with your team to understand target customers, sales capacity and the economics of a successful policy, then structure the campaigns around those priorities.

Our services cover life insurance, health insurance, home insurance and holiday insurance, with messaging and enquiry journeys tailored to the offer.

Bring the website into the performance review. Our PPC, analytics, design and development specialists can work together on page speed, mobile forms and clear next steps. Search relevance and Quality Score diagnostics help identify where the advert and landing page need to work better together.

Know what happens after the form. A quote request is useful only when it fits the business. Where your systems support it, we review qualified enquiries, completed sales and customer value alongside the cost per lead, helping the account move beyond the cheapest form submission.

Use measurement to guide investment. We check conversion definitions and discrepancies between GA4 and advertising reports, explain attribution and agree the next tests. Our work with Switch Health shows how account structure, landing pages and better measurement can be addressed together.

Discuss the next improvement in your insurance PPC

Tell us which products you want to grow and how you currently assess enquiry quality. We can review campaign structure, quote journeys and measurement, then agree practical tests and the commercial outcomes that should guide the budget.

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