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PPC Agency for Health Insurance Brokers, a practical route to more revenue from paid media

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

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PPC services for health-insurance brokers

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Google Ads

Reach people looking for the health insurance services your brokerage provides. We organise Search campaigns around relevant enquiries, review search terms and acquisition costs, and check advertiser verification and your approved product wording before launch.

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Landing Page Optimisation

Help prospective customers understand your brokerage and take the next step. We review mobile speed, the clarity of approved cover information and enquiry forms, making it easier to request a conversation without collecting unnecessary personal information.

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Remarketing

We assess whether follow-up advertising is appropriate for your insurance products or brokerage services and permitted by each platform. Audience eligibility, consent, exclusions and frequency all need consideration. Private health information should never be used to build advertising audiences.

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Microsoft Ads

Explore additional relevant search demand through Microsoft Ads. We check product and advertiser eligibility, align adverts with your approved service information, and compare the quality and cost of enquiries with your other paid activity.

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AI Ads

ChatGPT generally does not allow health or financial-service ads outside the US. We review other AI advertising opportunities against each platform’s rules and your target market before recommending a paid test with clear measures of success.

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Paid Social Media

Explain your brokerage’s services through clear, approved creative where promotion is permitted. We review audience and product eligibility, avoid messages that imply knowledge of someone’s health, and assess useful enquiries alongside engagement.

Switch Health case study

 

Fox Davidson case study

 

The Property Centre case study

 
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Switch Health case study

Switch Health came to us with PPC landing pages that needed attention, an account structure that needed work and inconsistencies between GA4 and Google Ads. In a competitive insurance market, those foundations mattered.

We worked on the campaign structure, landing pages and measurement so the brokerage could make better-informed decisions about its advertising investment. The campaign recorded more conversions, a higher conversion rate and more clicks, while cost per conversion fell.

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109%
More PPC conversions
59%
Higher PPC conversion rate
2.6%
Lower PPC cost per conversion
31%
More PPC clicks
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I've used Wired Media for my website & SEO, I've had a great uplift in enquiries and exposure after a relatively short period of time. I highly recommend their services
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Jamie Elvin, Strive Mortgages - ★★★★★ Google Review

PPC for health insurance brokers, focused on useful enquiries

Build the plan around your brokerage. Individual, family and business health insurance enquiries can involve different needs. We agree which services you want to grow, the customers you can support and what makes an enquiry useful before deciding how to organise campaigns and budget.

Make the next step clear. People need to understand who they are contacting and what your brokerage can help with. We connect adverts with relevant pages, using your approved information about the service, eligibility and next steps. Your qualified team remains responsible for product advice and approval of promotional wording.

Review relevance before adding spend. Search terms, advert relevance and landing-page experience help us identify wasted clicks and opportunities to improve. We use Quality Score and other account diagnostics alongside conversion performance, rather than treating a higher score as a business result in itself.

See what happens after the enquiry. A form submission is the start of a conversation, not an insurance sale. Where your systems and permissions allow, we help connect campaign reporting with useful feedback from your team, so acquisition decisions reflect enquiry quality and available commercial outcomes.

Make the data dependable. We review GA4, Google Ads and enquiry tracking for inconsistent or duplicate events. Clear definitions help your team understand what is being counted. Reporting should explain costs, recorded conversions and meaningful next steps without exposing customers’ private health information.

Keep improving the customer journey. We review page speed, mobile forms and contact options alongside campaign performance. Regular conversations with your team help us prioritise changes, explain budget decisions and focus testing on attracting relevant demand at a sustainable acquisition cost.

Build a clearer picture of your health insurance PPC

Tell us about your brokerage, the enquiries you want and the questions you have about campaign performance. We can review your paid activity, landing pages and measurement, then recommend practical priorities for growth.

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Other Services

Digital Marketing

Bring your channels, website and reporting together around the enquiries and growth priorities that matter to your brokerage. Explore Digital Marketing.

PPC (Pay Per Click)

Plan and improve paid campaigns around relevant demand, useful enquiries and a clear view of acquisition costs. Explore PPC (Pay Per Click).

SEO

Help prospective customers find clear, useful information about the services your brokerage provides through organic search. Explore SEO.

Paid Social Media

Develop approved social creative and suitable paid campaigns, subject to platform rules and product eligibility. Explore Paid Social Media.

Web Design

Improve page speed, mobile usability and the route to an enquiry through purposeful website design. Explore Web Design.