DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Newham that connects customer behaviour to predictable demand and clearer returns

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC management services for Newham businesses

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Google Ads

Connect relevant searches with useful service or product information. We review query intent, advert relevance and landing pages, then use acquisition costs and available customer outcomes to prioritise tests.

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Microsoft Ads

Our Microsoft Ads specialists will manage Bing campaigns with clear goals for enquiries or sales. We’ll improve search targeting and advert relevance, review landing pages and assess the quality of the response. Reliable results and acquisition costs help us make account changes and explain where your spending is working.

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Paid Social Media

Show potential customers the benefits of your products or services through clear social advertising. We’ll develop relevant messages and images, with useful pages and working conversion tracking. Testing content and audiences against enquiries or purchases helps us improve results and make better use of your budget.

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AI Ads

We’ll help you assess eligible ChatGPT ads or other available AI advertising using meaningful customer results. Our team can prepare accurate messages, manage campaigns and review enquiries or purchases alongside costs. Clear conversion information helps you compare performance and decide how the activity fits your marketing.

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Remarketing

Support visitors who need more information before deciding. Follow-up is proposed only where consent and platform rules permit, with relevant messages, reviewed frequency and appropriate exclusions.

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Data Analysis

Put changes in response beside changes in spend. We check tracking and conversion definitions across advertising and the website, explain attribution differences and use available customer outcomes to assess performance.

Sortera case study

 

Snow Peak case study

 

Tidelight case study

 
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Sortera case study

Sortera needed its website, SEO and paid search to help customers choose and book the right waste service. We improved search coverage, refined campaign relevance and supported the online quoting and booking journey.

UK organic clicks reached 947, compared with 494 a year earlier, and organic impressions increased by 24%. In a separate month-on-month comparison, Google Ads clicks rose by 70.5% and cost per click fell by 13.7%, with advertising spend 47.1% higher.

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947
UK organic clicks versus 494 a year earlier
24%
More organic impressions year on year
70.5%
More Google Ads clicks month on month
13.7%
Lower Google Ads cost per click month on month
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Having products or service knowledge is crucial but having someone to serve it up to your future clients is absolutely essential, Thanks for the continual focus on improving our PPC campaigns
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Marcus Pearce, Martha Jackson - ★★★★★ Google Review

PPC for Newham with clearer costs, useful measurement and a better route to conversion

Decide which demand is worth paying for. We help your Newham business define valuable purchases or enquiries before setting campaign priorities. Customer value, margins and fulfilment capacity guide the goal and what an appropriate acquisition cost should look like.

Account for different customer questions. Our clients include Sortera and Snow Peak, with operational sites and retail premises respectively in Greater London, alongside Tidelight. Service bookings and considered product purchases need different information, so campaign messages and pages should reflect the decision being made.

Test the whole route to response. We review search intent, advert relevance and landing-page content alongside speed, mobile usability and clear contact or purchase routes. Ad Rank and Quality Score diagnostics help us identify search-campaign issues worth addressing.

Keep changes in performance in context. We check conversion definitions and tracking, then assess response alongside spend and available customer outcomes. Reports explain attribution differences and the commercial reason for the next campaign or website test.

Discuss focused PPC improvements for your Newham business

Tell us which customers and outcomes you want more of, and where performance is unclear. We can agree campaign and website priorities, practical measurement and a useful way to assess their commercial value.

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