DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

Reach the right people and create profitable leads and sales with a PPC Agency serving Hereford

Get your free PPC audit
BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
Read all Google reviews →
View all case studies
  • 25+ years' experience
  • Google Partner
  • UK-based senior team

Get your free PPC audit

Tell us where you want to grow. We'll come back with practical next steps.

Step 1 of 4

What feels most broken today?(Required)

Trusted by ambitious brands

Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for businesses reaching customers in Hereford

Services Icon

Google Ads

Focus search advertising on the offers your business can fulfil profitably. We review keywords, adverts and landing pages against the cost and quality of new enquiries or orders, rather than treating every increase in traffic as progress.

Services Icon

Microsoft Ads

Test whether an additional search audience can produce the response you need. Targeting and advert messages reflect your products or services, while conversion tracking and customer feedback help assess the value of the activity.

Services Icon

Paid Social Media

Explain your offer with creative that earns attention and a clear next step. We test audiences and messages against agreed purchase or enquiry goals, using commercial feedback to help distinguish interest from worthwhile demand.

Services Icon

AI Ads

Review opportunities for paid placements in ChatGPT and other AI advertising environments where access and eligibility permit. We consider the audience, available advertising formats and measurement before recommending a controlled test.

Services Icon

Remarketing

Give interested visitors a useful reason to return. Where consent and platform eligibility allow, we tailor follow-up messages to the next decision, manage frequency and exclude audiences for whom further advertising is inappropriate.

Services Icon

Data Analysis

Know what your campaign reports are actually measuring. We check GA4 and advertising-platform conversion setup, review call and form tracking where available, and discuss enquiry or sales feedback alongside acquisition costs and return.

Heavenly Homes case study

 

Dynamik case study

 

Chameleon case study

 
Wired Media Round Logo
CTA Image

Dynamik case study

Sports-flooring specialist Dynamik needed a stronger website and a clearer picture of the enquiries its marketing generated. More than half of its conversions came by phone, making call tracking and reliable analytics an important part of the work.

We brought its websites together, simplified the customer journey and introduced call and click tracking alongside targeted Google Ads campaigns. Across the combined website, tracking and PPC project, conversions increased by 275%, phone calls by 204% and website sessions by 52%, while bounce rate fell by 14%.

Connecting calls with the wider online journey gave the team a clearer basis for reviewing campaign decisions and improving the route from search to enquiry.

Read case study
275%
More conversions across the project
204%
More phone calls
52%
More website sessions
14%
Lower bounce rate
Quote Start
Having products or service knowledge is crucial but having someone to serve it up to your future clients is absolutely essential, Thanks for the continual focus on improving our PPC campaigns
Quote Start
Marcus Pearce, Martha Jackson - ★★★★★ Google Review

PPC for Hereford built around the customers and work you want more of

Make coverage a commercial decision. A business serving Hereford and wider Herefordshire needs campaigns that reflect where it can deliver, travel or accept work. We agree practical service areas, priorities and capacity with you, then review where enquiries come from and whether they are worth pursuing.

Choose the right next step for each offer. A request for a quotation needs different information from an online order or appointment. We connect advert messages with relevant landing pages, clear calls to action and a journey that makes sense for your customers. Our work includes Heavenly Homes and Gardens, which has a shop in Herefordshire, alongside specialist service and product businesses.

Turn enquiry feedback into campaign improvements. We discuss what makes a call or form submission useful, then look at the search terms, adverts and pages behind it. Quality Score diagnostics, ad relevance, page speed and mobile usability help prioritise changes to test against conversion performance.

Report on value as well as activity. Calls, form submissions, accepted quotations and completed sales describe different stages of a customer journey. Where your systems allow, we use that feedback to put acquisition costs and return on ad spend in context, explaining tracking gaps and the next improvements to make.

Talk through the next opportunity for your Hereford PPC

Tell us where you can serve customers, which work you want more of and what happens after an enquiry arrives. We can review the account, website and measurement, then discuss tests designed around the results your business values.

GET IN TOUCH
PPC Insights
The Power of PPC Brand Campaigns
The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for…
READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,…
READ NOW
Should I use PPC for my Ecommerce Store?
In the ever-expanding digital landscape, the success of an e-commerce store relies heavily on effective marketing strategies. Pay-per-click (PPC) advertising stands as one of the prominent avenues for driving traffic…
READ NOW
10 Reasons Your PPC Campaigns Are Not Working
Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of…
READ NOW
Understanding Performance Metrics In Google Ads
When it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed…
READ NOW
Understanding Google Ad Rank
As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility…
READ NOW
Keyword Research for WordPress PPC Campaigns
Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of…
READ NOW
PPC Performance Max: New Functionality
In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the…
READ NOW
Understanding And Optimising Your Cost Per Click (CPC)
Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining…
READ NOW
Tracking Conversions in Google Analytics
Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring…
READ NOW
Is Keyword Research Important for PPC Campaigns?
In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora…
READ NOW
Should I use PPC for my WordPress website?
In the realm of digital marketing, Pay-Per-Click (PPC) advertising is a strategy that often sparks a debate among website owners. Whether you run a personal blog, an e-commerce store, or…
READ NOW