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Reach the right people and create stronger return on advertising spend with a PPC Agency for The Automotive Industry

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for automotive businesses

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Google Ads

Connect searches with the vehicles, parts or workshop services you offer. We organise campaigns around the buyer’s intent, relevant makes and models, service scope and current availability, helping the right search reach the right page.

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Landing Page Optimisation

Give customers the information needed to choose their next step. We review vehicle and product detail, service explanations, approved offers and mobile contact or booking routes, keeping test-drive requests, repair enquiries and parts purchases distinct.

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Remarketing

Where consent and platform rules allow, follow-up advertising can support a considered vehicle or product decision. We review audience suitability, available stock and exclusions before testing messages, with a clear distinction between browsing activity and a genuine sales opportunity.

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Microsoft Ads

Assess relevant automotive search demand on Microsoft’s network with a defined budget. We compare query quality, suitable enquiries and acquisition costs before recommending further investment, keeping services, vehicle sales and parts campaigns aligned with their own goals.

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AI Ads

Help customers researching vehicles, parts or workshop services through AI find the relevant part of your business. We’ll check ChatGPT access and eligibility and help create accurate messages and destination pages for that campaign. Where suitable, sales and service-enquiry reporting will help you understand the return, with any finance promotion reviewed separately.

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Paid Social Media

Present available vehicles, suitable products or approved service stories through relevant creative. We match the platform and contact route to the buyer’s decision, then assess qualified enquiries or purchases rather than engagement figures alone.

Trucut case study

 

Clifton Rubber case study

 

That Leisure Shop case study

 
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TEG Repairs case study

TEG Repairs needed its engine and gearbox campaigns to connect motorists with the right repair service. We refined search-term routing, campaign structure and exclusions, improved advert relevance and reviewed bidding, coverage and the enquiry journey after a new website launch.

With advertising investment 82% higher year on year, Google Ads reported more clicks, impressions and enquiry-form actions, alongside a higher click-through rate. The ongoing focus is on the quality of those enquiries and the repair work they lead to, supported by clearer tracking and more relevant service pages.

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64%
More Google Ads clicks
45%
Higher Google Ads click-through rate
13%
More Ads-attributed enquiry-form actions
14%
More Google Ads impressions
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Wired Media have been fantastic at getting our Google PPC campaigns back on track and working successfully for our e-commerce business. After a bad experience with another agency, we really appreciated that Joel and Adam took a lot of time coming up with a tailored plan for us. We took a while to switch over due to issues with the other agency, but the team at Wired Media were patient and ready to hit the ground running as soon as we were ready. The set up was easy and the whole team have great communication. Luke has optimised our campaigns, going above and beyond what we expected, and we are seeing better returns than ever. Their customer service has been faultless from the beginning. I would certainly recommend them and look forward to having them involved in more of our campaigns as we increase our budgets.
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Maddie Elliott, That Leisure Shop - ★★★★★ Google Review

PPC for the automotive industry, matching each search with the right next step

Give different buying journeys their own campaigns. Someone comparing vehicles, searching for a gearbox repair and checking a replacement part has a different need. We build the plan around your business model, with relevant keywords, messages and pages for each offer.

Use the detail that makes an enquiry useful. Make, model, vehicle condition, part compatibility or the repair required can determine whether you can help. Clear information and sensible enquiry questions reduce avoidable conversations while keeping the first contact straightforward.

Keep the offer current. Stock, workshop availability, service coverage and approved prices shape what your campaigns can promote. We coordinate changes with your team so advertising reflects what customers can actually buy or book.

Follow the outcome beyond the contact button. A test drive, accepted repair quotation, completed job and parts order carry different values. We agree how those stages are measured and review appropriate CRM or booking feedback, rather than treating every call click as a customer.

Understand the cost of useful business. Campaign reports need context from margins, job value and the quality of enquiries. We review event definitions, duplicate conversions and attribution gaps, explaining how platform figures compare with the outcomes your team can confirm.

Improve relevance and conversion together. Search-term routing, advert messages and Quality Score diagnostics help focus campaign changes. Our PPC, data and web teams can also review mobile pages, speed and contact friction, with practical tests tied to the sales or workshop work you want to grow.

Put your automotive advertising closer to commercial outcomes

Tell us about your vehicles, parts or services, the customers you want to reach and how you track sales or booked work. We can review your campaigns and website journey, then recommend practical next steps.

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