DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Google Ads
Reach people searching for the products and services your butcher shop can supply. We separate relevant product, collection and delivery demand where appropriate, review search terms and exclusions, and connect adverts with useful pages. Order value, margins and acquisition costs help guide optimisation.
Landing Page Optimisation
Make choosing and ordering easier. We’ll review product details, pack sizes, stock information and the clarity of your collection or delivery options, alongside page speed and mobile usability. A straightforward route to the basket helps customers understand what they are buying and how they will receive it before completing an order.
Remarketing
Encourage interested shoppers to come back to the products they were considering. We’ll plan eligible follow-up adverts around your range, with consent checks and sensible limits on repetition. Keeping availability, recent purchases and the ordering process in view helps us focus on return visits that can become useful sales.
Microsoft Ads
Help people searching on Bing find the meat, packs or other products your shop sells. We’ll build Microsoft campaigns around your range and collection or delivery coverage, then review orders and acquisition costs. Understanding order value and margins helps us manage spending for sales that are worthwhile to your business.
AI Ads
Help customers researching food purchases through AI discover your range. We’ll advise on available ChatGPT advertising access and eligibility, then help explain the products and ordering options you can provide. Campaign recommendations will consider stock, collection or delivery and how to track purchases, so you can evaluate the return from advertising.
Paid Social
Show customers what they can order from your butcher shop. We’ll use clear product images, pack details and prices where appropriate, keeping stock and collection or delivery information accurate. Paid social reporting will connect the adverts with purchases and order value, helping us improve campaigns for sales rather than engagement alone.
Ian Chatfield case study
Ian Chatfield wanted its online butcher shop to perform better across paid search and organic search. We reviewed the data supplied to Google Ads, supported website improvements and addressed technical SEO and on-page content, then continued with SEO and PPC campaign management.
Across the combined data, website, SEO and PPC programme, reported clicks increased by 27%, recorded sales by 48% and conversion value by 32%, while organic traffic grew by 85%. The work brought measurement and the shopping experience into the same improvement plan, helping the business understand and develop its online performance.
Plan the next stage of your butcher shop’s online sales
Tell us about your range, how customers order and the growth you want to achieve. We can review your campaigns, website journey and measurement, then recommend practical priorities.
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