DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Somerset that makes complex digital decisions easier

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services to help Somerset businesses grow with a better return

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Google Ads

Put your Google Ads budget behind the products or services you most want to grow. We build focused campaigns that make the benefits clear to customers, with relevant searches, persuasive adverts and useful landing pages working together. Our specialists review account structure, search terms and bidding alongside conversion performance, so improvements are based on the business being generated. More reliable data and practical landing-page advice help us strengthen the response, manage acquisition costs and work towards a better return on the money you invest in advertising.

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Microsoft Ads

Give your business another way to reach people searching for what you sell. Our Microsoft Ads work covers campaign planning, keyword targeting, advert copy and bidding, with priorities agreed around your products or services. We review the enquiries and sales generated to understand where the account adds value and which areas need attention. That gives you clearer evidence for deciding how the channel should develop, helping you invest with a useful view of customer value, acquisition costs and its contribution to your wider growth plans.

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Paid Social Media

Show potential customers why your products or services deserve their attention. We create paid social campaigns that explain the benefits through clear messages, images and video, using creative suited to the audience. A useful demonstration or answer to a common question can help people feel more confident about visiting your website and finding out more. Our team tests the advertising and reviews the response through to enquiries or orders where tracking allows, helping you develop interest into business with a clearer understanding of customer acquisition costs.

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AI Ads

Explore whether paid advertising in ChatGPT or other AI environments can make a useful contribution to your growth. We assess current platform availability, advertiser eligibility and suitable measurement before recommending a campaign. Where relevant access exists, our team helps present your products or services clearly and plan the page interested visitors will reach. Agreed budgets and success measures give you a practical basis for reviewing the response, so further investment can be considered alongside the enquiries, sales and acquisition costs generated by your established advertising.

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Remarketing

Help interested visitors come back when they are ready to enquire or place an order. We develop remarketing around the products or services people have considered, with adverts that reinforce a relevant benefit or explain the next step. Consent, suitable exclusions and sensible frequency limits help make the follow-up appropriate. Our specialists review how returning visitors convert and what those results cost, then refine the campaign to improve its value, giving your business another opportunity to turn existing website interest into useful enquiries and sales.

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Data Analysis

Understand the business results behind your campaign reports. We check how conversions are recorded and investigate gaps or duplication that can make advertising performance difficult to judge. Your sales records and feedback add useful context where the data is available, helping us assess which enquiries or orders are valuable. Our team explains the findings and recommends improvements to measurement or campaigns, giving you a clearer view of acquisition costs and return on investment when deciding where to focus attention and how the budget should grow.

See our PPC client results in Somerset

Butcombe case study

 

That Leisure Shop case study

 

Anglo Welsh case study

 
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Butcombe case study

Butcombe’s team wanted more control over its pub, restaurant and hotel websites, with a better experience for customers finding the business online. We developed new websites that made everyday updates easier and supported a clearer customer journey. Alongside the website work, SEO and PPC helped the team improve visibility and gain a better understanding of marketing performance.

Across the combined website and marketing programme, organic sessions increased by 1500% and PPC cost per click fell by 56%. Website goal conversions rose by 124%, while average session duration increased by 24%. Connecting the websites and search marketing helped Butcombe strengthen its online customer experience and understand more about the results its activity generated.

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1500%
Increase in organic sessions
56%
Lower PPC cost per click
124%
More website goal conversions
24%
Longer average sessions
Quote Start
Working with Josh, Joel, and Richard to improve our website and expand our digital marketing has been an absolute pleasure. They are exceptionally supportive, quick to respond, and have significantly upgraded our online presence.
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Ken Ogura, Sortera - ★★★★★ Google Review

PPC management to help your Somerset business grow

Agree what growth should look like for you. Your Somerset business may want more orders from an established range, more enquiries for a particular service or a stronger response to a new product. We discuss those priorities before planning the advertising, with customer value and acquisition costs considered together. That gives our specialists clear objectives for the account and gives you useful measures for reviewing progress. Campaign decisions are connected to the business you want to generate, helping you understand why a particular improvement or investment deserves attention.

Understand more of the buying journey. Customers can visit more than once, call for information or talk to your team before making a decision. We help you understand which stages your tracking captures and where useful activity is being missed. Where your records and systems support it, sales information can bring those earlier enquiries into clearer focus. This gives you a more useful view of how advertising contributes to the business, helping us assess conversion quality and plan account improvements with a better understanding of return.

Bring account and website improvements together. Our PPC team reviews the searches you pay for, the adverts customers see and the pages they reach. In Google Ads, Quality Score diagnostics help us examine expected click-through rate, advert relevance and landing-page experience, alongside actual conversion results. Our wider website expertise supports recommendations about content, page speed, mobile usability and the enquiry or purchase process. Working across those areas helps your business improve the opportunity to turn relevant traffic into customers and get more value from its advertising budget.

Have people who explain the work clearly. You should understand what your account is achieving and the reasons behind our recommendations. We discuss campaign results with your team, explain where the data needs attention and agree useful next steps. That keeps the conversation focused on enquiries, sales, acquisition costs and return on investment, with the detail needed to make informed decisions. You get experienced specialists working on performance and practical advice about how your advertising can support the next stage of growth for your business.

Discuss your Somerset PPC plans with our team

Tell us which products, services or enquiries you want to grow. We can review your campaigns, measurement and landing pages, then explain how our PPC specialists could help improve performance and the return from your advertising.

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PPC planning that fits the way your Somerset business sells

Reach customers your business can serve. Your business may serve customers across Somerset, cover a smaller area or sell online to customers further away. We agree that reach before planning campaigns, taking delivery limits, travel time and the locations you can support into account. Someone looking for a nearby service may need a different message from someone ordering a product for delivery. Our team uses those differences to focus advertising on suitable customers, then reviews where enquiries or orders are coming from as campaigns develop.

Plan spending around the work you can fulfil. We discuss available stock, appointment capacity and any planned promotions before deciding how to divide the budget. A product launch may need a limited test, while an established service may justify steady investment. We agree priorities and spending limits with you, then review whether the response is worth continuing. That gives you a practical way to develop demand without committing the whole budget before you understand the opportunity and your ability to meet it.

Consider what each online order contributes. The value of a sale depends on more than the checkout total. We discuss product margins, delivery charges, returns and other costs that affect the value of a sale. That helps us compare a popular lower-value item with a range that may produce fewer orders but a better contribution. Where reliable figures are available, those differences can guide which products receive more support, helping you assess advertising spend against the value left after relevant costs.

Give useful enquiries the attention they deserve. A busy inbox is useful when enquiries suit your services and can lead to work. We agree what makes an enquiry worthwhile, such as the type of job, the customer’s requirements and whether you can meet them. Your team’s experience helps us distinguish promising opportunities from requests unlikely to progress. Reviewing that feedback over time gives us a better basis for deciding which services to promote and helps you focus follow-up on enquiries your business can serve well.

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